To Rent Or Buy a Trade Show Booth?

Wondering whether to rent or buy a trade show booth for your Company? Here are a few points to take into consideration:

 

Cost Factor: Renting definitely saves money. You can rent a trade show booth at almost one fourth the actual cost required to buy the booth. In addition to that, you also save money on storage, maintenance, transportation and assembly of the trade show booth. The only things you will need to invest on are trade show graphics.

 

Buying on the other hand involves a one time payment and considering that renting the equipment saves you three fourth the money in comparison to outright purchase, you can amortize the rental cost in the first two to three uses of the display.  

 

Trade Show Graphics: As mentioned earlier, irrespective of whether you rent or buy, you will need to invest in trade show graphics that needs to be used along with the booth. This means that the graphics will need to be custom designed to suite the booth. In case of rental you will need to invest in creating custom graphics every-time you change the type of display. This situation can be averted while purchasing the booth.

 

Storage and Maintenance: If you rent a booth you really need not worry about transportation, storage and maintenance of the booth. You save money on all of these. But in case of an outright purchase, you will need to ensure that the booth is in good condition after every usage. This involves checking the booth after ever show and repairing or upgrading equipment on a regular basis. Maintenance usually comes to around 10% to 15% of the overall purchase cost each year. So you really need to take these extra costs into account. In addition to the cost, you also will need proper storage space and staff with knowledge to handle the equipment.

 

Changing Needs: One factor in favor of renting a booth is the changing needs of the company. If you are a company that sees different products, large growth and changing fortunes then renting definitely makes more sense as it gives you a lot of flexibility over buying a booth. Renting allows you to unique look with upgraded branding for each trade-show.

 

In addition to that, there is a possibility that some shows may require you to work with several small booths or product-sampling stations while other shows may be specific to product demonstrations.

 

In either scenarios a rental displays gives you an edge because of the high level of flexibility in comparison to a purchased booth. However, if you plan ahead in time in accordance with your unique needs, you can come up with a profitable solution while buying the booth.

 

Considering the above points, it is clear that buying or renting can be beneficial in some situations versus the others. Proper planning and vision can help you make the right decision on where to invest your money to get the maximum returns out of a trade show display. 

Visit ExpotradeExhibits.com to find answers to all your trade show needs.