Farmers to Continue its Support of Rose Parade Band

Many of the bands who made it to the parade this year did with a little help from their friends at Farmers. In our first year as the Official Supporter of the Tournament of Roses Parade bands, Farmers gave each band $500 to kick-start fundraising efforts to pay for travel expenses, and Farmers just announced it would extend the same generosity to the 2011 bands. But we're not stopping there. Farmers agents, district mangers and employees across the country will be helping bands with fundraising and other support as they prepare for their big performance on New Years Day in 2011.

"We're doing this because we believe in the values and the traditions that the Tournament of Roses provides," says Kevin Kelso, chief marketing officer. "Our role as the official supporter of the Rose Parade bands gives us the opportunity to show that we support the youth of America."

Learn more about our auto insurance quotes and our Farmers community outreach programs and at www.Farmers.com.