Farmers Rose Parade Participation Continued with Bandfest
The Tournament of Roses Bandfest featured the prizewinning bands of the
2010 Rose Parade performing the field shows that earned them an
invitation to perform. Farmers? was there also. Our volunteers handed
out Farmers-branded goodies and information on our products and
services to the spectators (about 3,000 people are expected to attend).
Bandfest is a Tournament of Roses tradition, held at Pasadena City College's Robinson Stadium on Dec. 29 and 30. Each band gets 12 minutes on the field to perform, showcasing their talent and prove why they were chosen to participate in this year's parade.
"We are honored to help these young musicians achieve a goal and create lifelong memories," said Chuck Browning, Farmers vice president of community banding. "As the official sponsor of the parade bands, we their partner, helping these bands raise money throughout the year to offset travel costs to get to Pasadena."
A Cut Above the Rest
"This year's Rose Parade theme was '2010: A Cut Above the Rest' and by stepping up to support these high school bands, Farmers is a cut above the rest," said Wendy Matthes, director of marketing at the Tournament of Roses. "As much as this is an honor for these bands to march down Colorado Boulevard, it gets very expensive to fly 100-200 band members, and their instruments, out to Pasadena."
Nineteen bands will march on Colorado Boulevard for the Rose Parade on New Year's Day. The bands come for 10 states, and one band is coming all the way from Guatemala.
Farmers gave each band $500 to help pay for travel expenses and Farmers agents and employees held fundraisers nationwide including a dodge ball tournament, a golf tournament, car washes, BBQs, and much more.
This is the 51st year Farmers has been involved with the Rose Parade. The Farmers float, titled "Salute to the Bands" helped kickoff the 121st Rose Parade on Jan. 1. The float payed tribute to the parade's marching bands and featured a 60-foot tall bugler dressed in marching band attire. The colorful float was surrounded by the "Farmers Insurance Band" members of the Riverside Community College Marching Band who also performed as part of the worldwide-televised opening ceremony.
Learn more about Farmers community outreach programs and auto insurance at www.Farmers.com.
Bandfest is a Tournament of Roses tradition, held at Pasadena City College's Robinson Stadium on Dec. 29 and 30. Each band gets 12 minutes on the field to perform, showcasing their talent and prove why they were chosen to participate in this year's parade.
"We are honored to help these young musicians achieve a goal and create lifelong memories," said Chuck Browning, Farmers vice president of community banding. "As the official sponsor of the parade bands, we their partner, helping these bands raise money throughout the year to offset travel costs to get to Pasadena."
A Cut Above the Rest
"This year's Rose Parade theme was '2010: A Cut Above the Rest' and by stepping up to support these high school bands, Farmers is a cut above the rest," said Wendy Matthes, director of marketing at the Tournament of Roses. "As much as this is an honor for these bands to march down Colorado Boulevard, it gets very expensive to fly 100-200 band members, and their instruments, out to Pasadena."
Nineteen bands will march on Colorado Boulevard for the Rose Parade on New Year's Day. The bands come for 10 states, and one band is coming all the way from Guatemala.
Farmers gave each band $500 to help pay for travel expenses and Farmers agents and employees held fundraisers nationwide including a dodge ball tournament, a golf tournament, car washes, BBQs, and much more.
This is the 51st year Farmers has been involved with the Rose Parade. The Farmers float, titled "Salute to the Bands" helped kickoff the 121st Rose Parade on Jan. 1. The float payed tribute to the parade's marching bands and featured a 60-foot tall bugler dressed in marching band attire. The colorful float was surrounded by the "Farmers Insurance Band" members of the Riverside Community College Marching Band who also performed as part of the worldwide-televised opening ceremony.
Learn more about Farmers community outreach programs and auto insurance at www.Farmers.com.
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