How to Make the Most of Your LinkedIn Presence to Increase Visibility
If you have been working at improving your SEO then you know that the more effort you put into it, the more you get out of it. This is why it is so important for those of you who have signed on to use social media platforms put the time in to reap the benefits of these opportunities. Just signing up is not enough.
Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.
Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.
Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like "My Company Website" because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.
If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website. Social media platforms are great tools for improving SEO, but you have to do more than just register. You also have to put some time and effort into presenting yourself.
Whether you choose to do it yourself or decide to get some help, we want to offer you some tips for getting the most out of LinkedIn.
You Can Change Your URL
You have the option of customizing your URL on LinkedIn and you are not limited to the default URL. Changing your URL is one way to bring more people to your website and increase your online visibility.
Make Some Connections
The whole point of being on LinkedIn is not just to present yourself and your company, but also to connect with others who are doing the same. So as we said, you have to do more than sign up, you also have to connect and communicate with others. Remember that the more connections you have the more people who are exposed to your organization. Your connections are linked to you directly and the people who they are connected to also have the opportunity to find out more about you.
You should choose your connections wisely of course, but if you are normally shy or very restrictive in your acquaintances, consider making your profile one that you will not mind sharing with the world. That way you are free to connect on LinkedIn with a lot of people.
Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.
Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.
Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like "My Company Website" because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.
If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website. Social media platforms are great tools for improving SEO, but you have to do more than just register. You also have to put some time and effort into presenting yourself.
Whether you choose to do it yourself or decide to get some help, we want to offer you some tips for getting the most out of LinkedIn.
You Can Change Your URL
You have the option of customizing your URL on LinkedIn and you are not limited to the default URL. Changing your URL is one way to bring more people to your website and increase your online visibility.
Make Some Connections
The whole point of being on LinkedIn is not just to present yourself and your company, but also to connect with others who are doing the same. So as we said, you have to do more than sign up, you also have to connect and communicate with others. Remember that the more connections you have the more people who are exposed to your organization. Your connections are linked to you directly and the people who they are connected to also have the opportunity to find out more about you.
You should choose your connections wisely of course, but if you are normally shy or very restrictive in your acquaintances, consider making your profile one that you will not mind sharing with the world. That way you are free to connect on LinkedIn with a lot of people.
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