Don’t Put All of Your Eggs in One SEO Basket
As much as we all want to get results and get them quickly, you should know that it takes time to see the results of a successful search engine optimization plan. You should be wary of any Bay Area SEO Company who tells you that you can start today and get results tomorrow.
This does not mean that you should wait an inordinate amount of time either. We encourage our clients to take a two-pronged approach to bay area internet marketing, employing a bay area pay per click program while at the same time using organic search techniques.
Pay per click advertising means you are paying to have your link to organization be visible in certain search engines.
Organic search techniques include things like link building and other tactics that are not paid advertising, but rather concentrated efforts to reach a wider audience using the tools you already have at your disposal.
Pay per click advertising will allow your site to be found within 48 hours of the start of your promotion. Organic search engine promotion can take up to 90 to 130 days to really get going. This is why we advise you to try both approaches. It is possible that your organic search campaign will gain momentum immediately.
At the same time, while pay per click advertising can increase traffic in as little as 48 hours, we advise our clients to keep their pay per click program going for at least three months. It takes at least that long to get a complete picture of whether or not the program has been beneficial. If you see an increase immediately after starting a pay per click program that does not mean that you are all set and that you can now end the program. Companies have to promote themselves constantly online, just as they must not stop promoting themselves in the offline world. Plus, if you are spending $1 and making $2 – keep it going!
By choosing to employ both paid advertising and unpaid organic search techniques, you ensure that all of your eggs are not in one SEO basket. You want to employ a variety of methods and reap the benefits of all of them.
This does not mean that you should wait an inordinate amount of time either. We encourage our clients to take a two-pronged approach to bay area internet marketing, employing a bay area pay per click program while at the same time using organic search techniques.
Pay per click advertising means you are paying to have your link to organization be visible in certain search engines.
Organic search techniques include things like link building and other tactics that are not paid advertising, but rather concentrated efforts to reach a wider audience using the tools you already have at your disposal.
Pay per click advertising will allow your site to be found within 48 hours of the start of your promotion. Organic search engine promotion can take up to 90 to 130 days to really get going. This is why we advise you to try both approaches. It is possible that your organic search campaign will gain momentum immediately.
At the same time, while pay per click advertising can increase traffic in as little as 48 hours, we advise our clients to keep their pay per click program going for at least three months. It takes at least that long to get a complete picture of whether or not the program has been beneficial. If you see an increase immediately after starting a pay per click program that does not mean that you are all set and that you can now end the program. Companies have to promote themselves constantly online, just as they must not stop promoting themselves in the offline world. Plus, if you are spending $1 and making $2 – keep it going!
By choosing to employ both paid advertising and unpaid organic search techniques, you ensure that all of your eggs are not in one SEO basket. You want to employ a variety of methods and reap the benefits of all of them.
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