Calling your leads!

When most people first get started with using a list of leads that you have to call, they have several fears.


There is a secret that I learned years ago while being a consultant with a very popular cosmetic company;using a mirror to practice my presentation!It sounds crazy, but it really works.


While practicing in the mirror pay close attention to the tone in your voice. Is it exciting? Remember not to over do it. Smile while you are practicing. Did you know that people can tell if you are smiling through the phone?!

If you don't have an introduction script, create one that you can read and eventually memorize!!!! That way you won't forget anything or fumble through it. Your first few seconds on the phone can have a major effect on the rest of the conversation.

Naturally you want to specify your name and tell the individual why you are calling. If your list is business specific, then you already know that you have a list of people that are interested in what you are advertising.

To make them feel more relaxed about the conversation, ask them what caught their interest about the niche that you are advertising. Always wait for a response.

After receiving their response, ask a question that will receive a "Yes" answer at least 90% of the time. Here's an example of a great question for individuals that have done an opt-in for affiliate marketing on the internet.

Call off their name then say, "Isn't it great to know that you received this phone call? I think I can help you!" Once again, wait for a response.

If you don't know the answer to a question, never make up an answer. Giving out inaccurate information can come back to you later!!!! If you don't know the answer to the question, tell them, "That's a great question that I don't have an answer for, but I'll try and get it for you!" Make sure you right down the question and add it to your list so you will have the answer next time. If you just don't remember the answer, but it's in your notes, ask them to give you a few seconds to get the answer.

The main concern when cold calling is to ask a question and let them give you and answer so they don't feel as though you are trying to sell them something, even though you are!

When doing cold calls, there is always an opening, the sales pitch and eventually the closing. The sales pitch should be short and sweet, but informative, then ask the person about what caught their interest in the niche you are advertising. During the conversation you should have more "Yes" questions. That builds the excitement about whatever you are advertising without the person realizing it.

The closing should have another question that will receive a "Yes" answer such as, "Aren't you excited about receiving so much information about YOUR interests?"

"Isn't it good to know that you can get started right away?"

The closing should always have a statement of thanks for taking the time out of the person's busy schedule to have a conversation with you. You should also make sure they can get back in contact with you, if all goes well with the phone call. Because of the economic situation in todays economy, you will find prospects that are interested, but can't afford to get started right away. Make sure they get your name and number so they can contact you later by having them write it down. Don't forget to have them write down what you are advertising as a reminder of what the conversation was all about!