How to Help Your Sales-Team to Increase your Profits?
Every business depends on its sales-team to build the company. Without a
sales team you wouldn't have a company. They are the ones who get out there and
tell everyone about your product. Making sure they are as profitable as can be
is extremely important to your company so here are some ideas to help them
become even better than they are.
First of all, every one can handle sale, but if your team isn't doing so
well they need some encouragement. Make sure as a manager that you are strict
on the rules but yet kind. You have to be someone they can talk to about what's
really going on and not some guy they hate talking to. If you yell at someone
every time they come to you with bad news, then they will hate talking to you.
Often the people at the front lines have some really good advice and know why a
product is or isn't selling. Getting their opinion is so important. If they are
afraid of you they will spend the whole time intimidated and won't give you
their honest opinion because they will be afraid to talk to you.
When someone rejects your product it doesn't mean they hate
you. It just means they aren't interested. Maybe they already have an amazing
vacuum that they've have for twenty years and you think they need a new one but
hey it's working for them. Don't worry about it. If the person is a stickler
then just moves on. The vacuum will eventually die and then they'll remember
the nice salesman and buy one from you.
Try to make sure you have a goal you can set every day for your employees.
Try to sell that many but be realistic. You can't sell 500 vacuums in one day
to a town that only has 10.000 people in it. Realize that your employees are
good but no one is that good. Let them know that you expect the best from them
and nothing less.
In order to increase the sales, try a few of these things. Make sure your
employees always give out their business cards. When I shop for something and
need a salesman's help, I look for honest information and if I get it I want
the person to get the commission for it. He did a good job why not? If your
salesman is honest and gives the customer a lot of information about the
product they want to purchase, they will often come back to that salesman. It
ensures that your company gets the sale and the shopper doesn't just buy it
somewhere else because they forgot about you. Give them a card, sometimes they
don't get used but half the time they do.
Make sure your product is the best out there. If it isn't quality or isn't
priced right, you won't be increasing your sales. People want something that's
good and will last them a long time. If you are trying to sell something that
doesn't work well and is way overpriced, you won't be seeing many customers and
won't be getting that huge increase in sales.
Make sure you network too. Make sure your salesmen are also trying new stores,
new areas, and new markets. Stores are always looking for something new and you
might just be the thing they are looking for.
Finally, make sure your salesmen treat the customers well. People remember a good salesman and one that treated them with kindness and respect. They come back to those stores and buy their products. Don't lose a sale because of a salesman that treated a customer bad, just because the customer didn't want the premium paint job, but only wanted the regular paint job.
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Comments (1)
Mohd Idris I.
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