How to get started using Search Engine Marketing Business

Getting started

When done right, search marketing can be cheap, effective, and targeted. Plus, with a bit of education, many business owners can jump in and generate at least a mild degree of positive results from free search.

But the process of researching and experimenting to identify your best keywords—and then the intense time and effort needed to test, measure, and monitor how well those keywords are working—can turn challenging. And since search engines are continually being refined and reprogrammed to keep up with users, keywords that work this month might not pull so well after awhile. That makes the process even more labor-intensive.

Tips for beginning search marketing

• If you're game to delve into the details yourself, check out the useful primer on SearchEngineWatch, a resource for site owners and consultants.
• Software such as adManager can help you purchase and manage keywords as well as track your results.
• With paid search, bidding on specific phrases can lead to more for your time and money. For example: "discount red roses" rather than "flowers."
• Many search marketing consultants will work on a day rate or project basis to get you up and going. Check out our services, or search for a consultant in your area.

Clearly, engines are driving lots of customers and business. Maybe it’s time for you to get on track.