12 Innovative Ways To Attract Visitors With Exhibition Displays

Do you want better results from tradeshows and events? Are you looking for a booth that wows potential customers and stops them in their tracks? Tradeshows and exhibition displays are a great way to generate leads for your business and nurture relationships with clients (both new and existing). 

To get the most out of your exhibition display stands, we’ve compiled a list of ways to help your business stand out from the crowd.

Grabbing your audience’s attention can be tricky. It’s hard to stand out and there are a lot of things to consider when creating your display and exhibiting at a trade show through effective stand designers UK.

1. Look and Feel. Create a welcoming exhibition display. Make it inviting and draw attention to your stand. For cutting through the noise of all the other brightly colored displays in the area you need to use appropriate signage, posters, and products.

2. It is something more instead of anything less. You need to create a display that will work catering to that amount of space as you need to have a proper consideration on this. 

Leaving the stand looking very busy and over the top as most of the exhibitors fall in the mistake of trying to overly decorate and over stimulate the audience with different elements. 

When you are condensing your ideas it will be more successful and pull up on the focus on the services as you need to express your vision in a more proper manner.

3. Provide a demo. Customers love a good demonstration. What you are trying to sell by showing them how useful it can be to them, it pulls up a smaller crowd allowing your audience to understand it all.

4. Better Communication. Here you have a chance that is meant just for you for advertising your services to make your objective clear.

5. Fixed or Portable? The custom build stands typically cost more to build, ship, and store through the fixed portable stand solutions are available in the marketplace. 

Portable solutions such as expo packs, collapsible expo walls and pull up and fabric banners can be used with lower costs and in most cases designs can be updated if you hold onto the hardware.

6. Be creative. They are proven to be more successful rather than bland or over the top stands with the clever and visually aesthetic exhibition display ideas. 

Without the overstimulation of your audience, you need to experiment with lighting, print and digital designs. You need to take care of the distance as well. For grabbing the attention of your viewers you need to consider more visuals and minimal texts.

7. Budget.  Be careful with your budget and don’t blow it all on furnishing your stand with new or expensive materials that can only be used once. The extra money you save can be put towards a giveaway that can attract more people to your stand.

8. Giveaways. For attracting the visitors to your stand, generosity is a great way. Although your audience and/or potential customers will enjoy your freebies, it’s always a good idea to be mindful of what you’re giving away as it can cost you a lot of money. Try using relevant and memorable gifts.

9. Get Connected. Whether you hold a small competition that can be promoted on your business social media pages or just collect business cards, exhibitions are a great place to generate new leads for the business. Don’t miss the opportunity to make as many connections as possible.

10. Location. Location. Location. Have a chat with your event organizer and see if you can negotiate the best possible location of your bespoke exhibition stand as the placement of your display can determine the success of exhibiting. Be sure to grab the best area, at a price you can afford.

11. Pick the right people. To the display, you need to choose the right team members who will hook or attract people. 

Enthusiasm and friendliness are key qualities to look for when choosing the right representatives for your stand.

12. Tell people. For the active participation in the trade show, do not forget to invite in people. 

Upload content on your website and social media accounts. Informing people will increase publicity and will bring more visitors to the event.

If you don’t make a good first impression, then customers aren’t going to stop at your stand – it’s as simple as that. In fact, studies have shown that you’ll need to communicate your brand message in three seconds or less. 

For a good first impression, you want to communicate your message clearly and succinctly. Don’t confuse people with too much text. 

You’ll need to create a display that guides people on where to look and how to navigate your stand. When done properly, good design and engaging graphics will do most of the work for you.

As we’ve touched on, people can be easily overwhelmed and confused. Focus on the type of person you want to attract – such as a foodie, sports lover, or tech enthusiast – and tailor yours to that person. 

Using these simple insights into your target audience should transform how you put your booth together because now you’re not trying to sell your product, you’re trying to engage your audience.

Remember, three seconds isn’t long, so focus on a single concept, and have your booth reflect that. This will ensure your message has a real impact.

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