12 email subject line ideas for retailers in 2024

by Sufyanjutt Syan Blogging SEO PROFESSIONAL

When it comes to email marketing, it is essential to plan your campaigns fully. Decide what the aim of your emails is, and what goals you hope to achieve. In addition, segment your audience lists beforehand, so that your targeting is streamlined and efficient. Your email content should obviously be excellent as well. It should communicate what you have on offer, and make it easy for recipients to take the action you want them to. For example, if your emails are announcing a new product, direct recipients to the product purchase linkin your email. This, along with other factors, are essential for your email marketing efforts to succeed.

A good subject line is also extremely important. It is the first thing people see when they’re going through their inboxes. If your subject line is not appealing enough, then your emails will go unread. So, you need to work hard on email subject lines for your marketing campaigns to succeed.

Elements of a good subject line

These days, setting up an email campaign is not too difficult. This is because almost every organization has a decent email marketing platform at its disposal. Email marketing tools let you create email templates, share them with a mass audience and also let you know how well your subject lines are written. A lot of these capabilities are integrated into email marketing platforms, but you obviously need to know how to write good subject lines yourself to make things work well. Here are some factors which make good subject lines:

Brevity

The first thing is that subject lines should be short and precise. Stick to between 6-10 words, with simple language. Don’t use difficult words, and get the point across at first glance.

Urgency

A sense of urgency can go a long way. Give time limits in your subject lines. This will let people know that they need to act sooner rather than later. It will prevent buyers' hesitation, and also get people to open up your emails.

FOMO

Similar to a sense of urgency, FOMO plays on people’s desires. In this day and age where trends change all the time, no one wants to miss out on the latest thing. So, urge your audience to open your emails or they’ll regret missing out on what you have to offer.

Deals and discounts

Mentioning your deals and discounts right in your subject line is sure to catch attention. People will know exactly how much they’re set to benefit from your email, and will be more likely to open it if you clearly mention the discount percentage.

Personalization

If you address people by name, then they’re more likely to connect with your subject lines. So, personalize your subject lines and talk to your audience through them. This will increase your email open rate and make your audience feel like you care about them.

Curiosity

Pique people’s curiosity by dropping some enticing hints in your subject lines. Give them a teaser in the subject line to entice them into opening your email. Do this without being too vague, and you’re sure to do well.

So, these are a few tips to follow for good subject lines. Make sure your lines fall into these guidelines in order to do well. Don’t try to capture all of these elements in one line. Only cater to one element at a time for the best results.

12 subject line ideas

Now that you know what makes a good subject line, you should be ready to run your own email campaigns well. Remember that you need to make sure your subject lines score well, using the online or software tools you have at your disposal. You should also test your email subject lines through A/B or multivariate testing before you fully launch your email campaigns.

Here are some subject line ideas you can riff off. Do not just reuse these, just use them as inspiration for your own emails. These ideas will help you get started and eventually get the hang of great subject lines yourself.

1. Don’t miss out!

2. Here’s what you’ve been waiting for!

3. Hey (name), guess what’s coming next week?

4. Did you know?

5. Get x% off on these bestsellers

6. Last chance to avail this offer

7. Get xyz product before we run out!

8. Must-haves for this season

9. Here’s a sneak peek into…

10. Enjoy free shipping, only for today

11. You left this in your cart!

12. Click it or miss it!

In conclusion, retailers need to pay attention to their subject lines to make campaigns succeed. So, you should take the above examples as a guideline and incorporate them into your marketing toolkit.