Social Gaming Businesses: How They Changed the Gaming Industry

Social Gaming Businesses: How They Changed the Gaming Industry

Social gaming has been a popular pastime since the release of arcade games. However, some businesses have taken social gaming to a whole new level. Mobile gaming became popular when cell phones came out with color screens in the early 2000s. 

With the rise of social gaming businesses, the industry has completely transformed the way people play games. These companies have provided a way for people to interact and connect no matter where they are in the world.  

What is a Social Gaming Business? 

A social gaming business is a company that develops and operates online games that are primarily for mobile devices or social media platforms. The games are designed to be interactive so you can connect with friends, family, or even people from across the country. 

How do Social Gaming Businesses Generate Revenue? 

Most social games on mobile devices or social media are free to play. So, these companies typically generate revenue through in-game purchases or by allowing advertisements to play in the game. They can also generate a profit if players subscribe to a game. 

Types of Social Games You Can Play 

There are a variety of social games people can play on platforms like Facebook. Or you can simply download mobile games from the Apple Store or Google Play Store. There are complex puzzle games like Candy Crush, or you can play relaxing farming simulations. 

Additionally, there are social games like Poker or Roulette that you can play online, so you don’t have to visit a brick-and-mortar casino. You can play against others to win prizes. 

When Did Social Gaming Businesses Start? 

Social gaming businesses started to gain popularity in the mid-2000s because of the rise of platforms like MySpace and Facebook. These platforms provided perfect grounds for companies to start developing interactive games. 

In 2007, Facebook allowed third-party platforms to integrate games into the social media platform. This decision opened up a whole new avenue for game developers because they could reach a larger audience. 

Games like FarmVille and Candy Crush became worldwide sensations and gained millions of users. The games were designed to be easy and free to play. Players could also share their progress by posting scores on their social media accounts. 

Social gaming has continued to evolve with the advancement in technology and the rise of mobile gaming. 

Top Social Gaming Businesses in the Industry 

Zynga

Zynga is a game development company that was founded in 2007, and they primarily focus on developing social networking platforms and mobile gaming. They are known for developing games for various operating systems like Android and iOS and social media platforms like Facebook. 

This company is famous for developing games such as FarmVille, where players can cultivate crops, raise animals, and interact with friends online. Players can also make in-game purchases to build more onto their farms. The company also makes themed games, namely Harry Potter Puzzles and Spells. 

Supercell

Supercell is a Finnish mobile game development company that was founded in 2010. The company's first release was a game called Gunshine.net. However, their most popular release is Clash of Clans, which they released just two years after developing the company. 

Clash of Clans is a strategy game where players can build villages, fight off enemies, and even train troops to go out into battle. The game has a strong social aspect where players can form or join a clan and take part in clan wars. 

Niantic

Niantic is an American-based company that was formed in 2010. The organization is best known for developing augmented reality (AR) games for mobile users. These games use a mobile GPS tool to create an immersive experience for players. 

One of Niantic’s most popular games is Pokemon Go, which was released in 2016 and became a global hit. It involved players to capture virtual Pokemon in real-life locations using AR. The game encourages players to explore their surroundings and interact with other players. 

Niantic then went on to develop other popular AR mobile games, namely Harry Potter Wizards Unite, where you could cast spells and capture magical creatures. You could also play against other gamers in wizarding duels. 

Final Thoughts 

The advantage of creating a social gaming business is that you get to create games that people can play on their mobile devices no matter where they are. Players don’t need PCs to log into their favorite games, so they always have access to them. 

Lastly, social gaming businesses follow trends so that gamers can have access to the latest developments, such as AR or playing games through the Metaverse. 

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Created on Nov 20th 2023 10:46. Viewed 186 times.

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