Choosing an Affiliate Product That’s Worth Your Time and Effort

Posted by Christopher Clayton
5
May 28, 2008
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One thing that you don’t want to do is promote just any product. You’ll want to evaluate the product a bit to see if it’s worth your time in the first place. There are some criteria that must be visible for it to be worth your time.

The time that you spend to do this homework now will be time well spent, and will have a nice return-on-investment (ROI). Your first major concern should be how well the sales page converts.

Why would you want to waste your time getting people to visit a page that won’t do its job and make the sale for you? After all, your power is limited when it comes to getting people to buy.

The product’s owner should therefore do everything in their power to convert that visitor to a buyer. The first thing that you should note is the sales page. How well is it laid out?

Does it look professional? Does the headline grab your attention? Does the copy pull you in and make you want to read more? Considering the market, does it seem to have the prospects wants and needs in mind?

Does it tell any stories to keep the reader reading? Does it have a strong guarantee? Would you buy if it were you needing this product? Is there a strong call-to-action? Hopefully a professional copywriter will have written it.

A good piece of advice would be to contact the site owner, preferably by email, and just ask them how it converts. (How many people out of each 100 visitors buy.)

Next, you’ll want to know how and when you’ll be paid. Is it through a third party service that keeps track of the commissions and pays out themselves, or is it through their own payment system?

Will they pay you every two weeks, once a month, or once you reach a certain payout amount? This will be different between each merchant, such as ClickBank, which pays every two weeks.

You’ll also want to know what the payment threshold is. Some make you wait until you have reached at least $25, some $100. Some let you set it yourself.

Just as importantly is how much you’ll be getting paid.

There are many factors to consider, but generally you should expect at least 50% if it’s an information product. Preferably, you’ll want to look for a product that pays 75%. This also depends on how well the product converts, plus the price of the product.

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Jeff Greene
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Online Marketing Specialist/Consultant

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