Make Money Using Google Adwords

The reason Google's AdWords advertising program was an enormous sucess is because Your ads are being shown to peaple who are already searching for the product or service your company offers. It's a 'pull marketing' strategy, which basicaly mean your customer is coming to you instead of you trying to attract him, which understandably means far better Return On Investment (ROI).

If you have been using other methods of advertising such as radio or TV ads, flyers or banner ads you are showing your product to billions of peaple however usually only afew of them will have an interest in the product/services offered. It's clear to see why these methods are labeled push marketing - it's because you're basically trying to convince them to buy.

Research shows that ROI from "push marketing" methods is consistently lower than with pay-per-click marketing via AdWords for example, where customers already have some interest when they start their journey.

Other advantages include:

Full control of the budget that you spend - it is up to you how much you spend per day on Google AdWords.

Full control of the advert exposure and targeting- you can target geographical areas and set scheduling options. This means that now you have control of who see your advert and at what times of the day it will be shown.

Measurable ROI- Google AdWords offers a comprehensive system that will help you track your ROI with "AdWords Conversion Tracking". This will let you to see what keywords are producing sales and at what cost. In addition to this Google AdWords offers a complimentary package called 'Google Analytics' which will tell you everything that you might want to know about what visitors are doing on your website.

Massive exposure- Statistics show that more that 80% of internet shoppers rely on search engines to guide them to what they are looking for. And you probably guessed it Google holds the largest market share with over 59% of the search engine market (2007, Search Engine Watch).