On Communication

I recently joined an Internet advertising company, and it has proved to be a learning experience. But I am seeing a great lack of communication among many of its members ("friends"). Automated emails and auto responders seem to be the order of the day. It is understandable that we want to promote our products and services; they are one of the main reasons for which we join these companies in the first place. But there seems to be a lack of understanding regarding the importance of personal communication in all our endeavors. Not only it is very important to communicate with personal messages, we must do so professionally and intelligently. We should read carefully the message we are responding to in order to reply adequately. (Isn't it disappointing to read an answer that does not relate to the question you asked? Or an answer that only addresses part of your questions?) And if we don't know the person, it is also advisable to find out who he/she is (if possible) so that we can address that person properly (at least check their website). I recently found a couple of programs that would have blended perfectly with my own, but I refrained from joining due to disappointing communication; for the fact is that we don't do business with companies, we do business with people.