Quality vs Quantity
When it comes to marketing, most people choose one of two paths. Quality or Quantity, each has it's pros and cons.
Quality
Quality marketing takes some thought. It must be targeted and powerful. In order to use quality marketing, you need to know your demographic. You want to use content that will grab their attention. Since you are targeting your market you won't reach a lot of people. For example if your product is a snowboard, you want to make sure your marketing is targeted toward those who might use them. You certainly wouldn't want to spend your time advertising to a bunch of surfers in Hawaii, that would be a waste of your time. You won't need to market to Senior Citizens either, most of them would leave snowboarding to the youth. Granted you could get a sale or two out of marketing to those groups but not enough to make it worth your while. But if you target your marketing to young people living in areas that get a lot of snow, you will be reaching your target market and making your marketing effective.
Quantity
In this case you are marketing to everyone. That's great if you have a simple product such as a toothbrush. Who doesn't brush their teeth? But why should they use your toothbrush? The problem with quantity advertising is that although everyone may use a toothbrush, what makes them choose on over the other? If your message is going to reach everyone it must be very broad. You may capture the attention of say those with normal healthy teeth and no dental problem, but what about the others who still need a toothbrush. You have groups out there with specific needs, sensitive teeth, dentures or braces that you won't reach because you haven't addressed their specific problem.
The recent trend in marketing is in Quality. Even if it is a product that all can use. Gieco will show two commercials back to back. First you'll see the Gecko pushing the service of Gieco immediately followed by the cavemen pushing the ease of Gieco. It is the same product but it is targeted towards different demographics. The lizard reaches those concerned with the quality of Gieco's service and the cavemen reach those concerned with easy use. They reach all of their market but by targeted means.
Quality
Quality marketing takes some thought. It must be targeted and powerful. In order to use quality marketing, you need to know your demographic. You want to use content that will grab their attention. Since you are targeting your market you won't reach a lot of people. For example if your product is a snowboard, you want to make sure your marketing is targeted toward those who might use them. You certainly wouldn't want to spend your time advertising to a bunch of surfers in Hawaii, that would be a waste of your time. You won't need to market to Senior Citizens either, most of them would leave snowboarding to the youth. Granted you could get a sale or two out of marketing to those groups but not enough to make it worth your while. But if you target your marketing to young people living in areas that get a lot of snow, you will be reaching your target market and making your marketing effective.
Quantity
In this case you are marketing to everyone. That's great if you have a simple product such as a toothbrush. Who doesn't brush their teeth? But why should they use your toothbrush? The problem with quantity advertising is that although everyone may use a toothbrush, what makes them choose on over the other? If your message is going to reach everyone it must be very broad. You may capture the attention of say those with normal healthy teeth and no dental problem, but what about the others who still need a toothbrush. You have groups out there with specific needs, sensitive teeth, dentures or braces that you won't reach because you haven't addressed their specific problem.
The recent trend in marketing is in Quality. Even if it is a product that all can use. Gieco will show two commercials back to back. First you'll see the Gecko pushing the service of Gieco immediately followed by the cavemen pushing the ease of Gieco. It is the same product but it is targeted towards different demographics. The lizard reaches those concerned with the quality of Gieco's service and the cavemen reach those concerned with easy use. They reach all of their market but by targeted means.
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Comments (1)
Jean DAndrea7
Retired
Hi Cheryl,
Both Quality and Quantity have something to offer - I use both at different times.
Quality is far more targeted, but the Quantity I use for general promotion. This is
for getting my name out there, and getting branded.
Must admit that in my opinion, targetted ads are best though!
Jean