Marketing in the Modern Age

Everyone is aware of the internet. Most will be aware of the uses of ’social
networking’ sites like My Space and Facebook, some will be aware that
internet shopping is becoming increasingly popular.  But many small
businessmen or tradesmen will shy away from using the internet for their
businesses - viewing it as inappropriate and therefore not for them, or, in
extreme cases “I’ve got enough business already - why do I need the
internet?”

The fact remains that having your own website is the most cost-effective and
credible form of marketing and advertising in the modern age.  Even
relatively small businesses invest thousands each year in newspaper
advertising and local directories when the most popular method of sourcing
and enquiries by prospective customers are search engines like Google.  So
here is the 21st Century news.  If you don’t have a website they won’t find
you.  If you don’t have a website your business will lose credibility - if
it isn’t doing so already.

The truth is that if you knew how little websites cost then it is only fear
of the technology that is putting you off.

You can have your own web-site (.co.uk) including email and build one quite
easily yourself from a start price of £32.99 per year.

So how much did you spend last month on your newspaper advert?

How often do people ask - “have you got a web-site?” Your answer “I don’t
need one” or “Yes, but it needs a bit of updating” or “I’ve got one but I
don’t get any enquiries.

This is a common experience and many who built websites a few years ago
would not have been able to take advantage of the many tools available.
Having a website is an imperative in modern businesses - the “I don’t need
one” doesn’t wash with anyone - you expect it of others in business so why
would you be any different?
In need of “updating” - speak to us we can either  ease the pain by proving
you with a content management system so you can update your site or contact
us for a consultation and we’ll do it for you.
Don’t get enquiries?  Either your message is wrong, or more likely it’s in
the wrong place for “SEO” - Search Engine Optimisation.  Search engines like
Google use a set of rules to determine where in the list of responses your
site comes (if at all) - speak to us and we’ll help you get those enquiries.

Neil Duguid

http://www.henleyhosting.co.uk