Voodoo Retention Rates & More M-L-M Lies
The Shocking M-L-M Secret
Hi Everyone,
Last time, we hit the biggest M-L-M lie you hear. But it's far from the only one:
Lie #2. "We keep 93% of our people!"
Companies promote "Voodoo retention rates". Truth: There was a phone company a few years back that had to publicize their retention rate, because they were publicly traded. Take a guess. Out of every 100 people they signed up, how many were still in the business a year later?
50%? HAH 25%? As they say in the Hertz commercial, "Not exactly!" 10%? You're getting warm ...
The public record showed 6% to 7% retention. That's not 67% ... it's 6 to 7% retention. So you build your business for a year, you buy advertising, you do 3-way calls, you go to meetings, you talk to all your friends & relatives, ang you wind up recruiting 100 people! Yippee! You're almost rich. Well, not exactly. Why? Because what you have left is 6 to 7 people out of 100 (!) still building the business. Ooops ... wait ... that's not all you've got. You also have smashed dreams, maxed-out credit cards, and probably a LARGE bunch of people who hide when they see you coming. Whatever you do in network mar*keting must be duplicatable for the masses. Six to 7% retention is not smart business.
Be sure that your company purges out all inactive distributors, at least every six months. This is one way companies play with the numbers. That brings up the next big lie.
Lie #3. "It's just a numbers game."
Truth: People are people - not numbers. They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfather's to someone that loves them. They are not a number. If you treat them like a number, I promise you: you have NO future in network mar*keting.
Lie #3 teaches people to be a recruiter, not a sponsor.
Recruit, recruit, recruit, numbers, numbers, numbers. Lies, lies, lies.
A recruiter never knows their personally sponsored people's "WHY." Or their dreams, goals, or spouse's or children's names. It's only about numbers.
To succeed long-term, you need to become a mentor with a servant's heart. When you do, people ask you to PLEASE sponsor them into your business. Ever wonder why you get so many "NO"s?
Take a look at ...Lie # 4. "NO" is a good thing! Go get 100 "NO"s, they tellyou. You're just getting closer to a "YES."
THIS baby is REALLY one of my favorites!
Isn't it the stupidest thing you ever heard? What nitwit came up with this idea? The word "NO" has taken more good people out of this industry than any other word in the English language. Picture this: all day long you've been flirting with your spouse. At night you take a bath, candles around the tub, soft music, perfect for romance. Some hugging, some kissing.
And your spouse says "NO!" GREAT! Just 99 more "NO"s and you'll get lucky! And some nitwit says NO is a good thing. Onward. Lie # 5."Talk to everybody about your business
opportunity."
Let's say you owned a shoe store. You get 300 visitors. If you have the right styles, colors, & price, could you sell some shoes ? Absolutely.
But you'd never try fitting a corporate Secretary working
at the Trump Towers with mens construction work boots. Not
appropriate. And not everyone wants your business opportunity.
The key is target marketing. Just talk to people who want
your products and services. Lead with benefits so REAL
prospects see the value your offer and ask you for more
information.
If you are interested in additional FREE training go to my homepage and click on the link Success in 10 Steps. This will take you to a page to download a FREE E-book.
If your not interested, maybe down the raod you will be. I'll be here til then.
Your Friend,
Zack
"We teach you how to think, not what to think"
Hi Everyone,
Last time, we hit the biggest M-L-M lie you hear. But it's far from the only one:
Lie #2. "We keep 93% of our people!"
Companies promote "Voodoo retention rates". Truth: There was a phone company a few years back that had to publicize their retention rate, because they were publicly traded. Take a guess. Out of every 100 people they signed up, how many were still in the business a year later?
50%? HAH 25%? As they say in the Hertz commercial, "Not exactly!" 10%? You're getting warm ...
The public record showed 6% to 7% retention. That's not 67% ... it's 6 to 7% retention. So you build your business for a year, you buy advertising, you do 3-way calls, you go to meetings, you talk to all your friends & relatives, ang you wind up recruiting 100 people! Yippee! You're almost rich. Well, not exactly. Why? Because what you have left is 6 to 7 people out of 100 (!) still building the business. Ooops ... wait ... that's not all you've got. You also have smashed dreams, maxed-out credit cards, and probably a LARGE bunch of people who hide when they see you coming. Whatever you do in network mar*keting must be duplicatable for the masses. Six to 7% retention is not smart business.
Be sure that your company purges out all inactive distributors, at least every six months. This is one way companies play with the numbers. That brings up the next big lie.
Lie #3. "It's just a numbers game."
Truth: People are people - not numbers. They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfather's to someone that loves them. They are not a number. If you treat them like a number, I promise you: you have NO future in network mar*keting.
Lie #3 teaches people to be a recruiter, not a sponsor.
Recruit, recruit, recruit, numbers, numbers, numbers. Lies, lies, lies.
A recruiter never knows their personally sponsored people's "WHY." Or their dreams, goals, or spouse's or children's names. It's only about numbers.
To succeed long-term, you need to become a mentor with a servant's heart. When you do, people ask you to PLEASE sponsor them into your business. Ever wonder why you get so many "NO"s?
Take a look at ...Lie # 4. "NO" is a good thing! Go get 100 "NO"s, they tellyou. You're just getting closer to a "YES."
THIS baby is REALLY one of my favorites!
Isn't it the stupidest thing you ever heard? What nitwit came up with this idea? The word "NO" has taken more good people out of this industry than any other word in the English language. Picture this: all day long you've been flirting with your spouse. At night you take a bath, candles around the tub, soft music, perfect for romance. Some hugging, some kissing.
And your spouse says "NO!" GREAT! Just 99 more "NO"s and you'll get lucky! And some nitwit says NO is a good thing. Onward. Lie # 5."Talk to everybody about your business
opportunity."
Let's say you owned a shoe store. You get 300 visitors. If you have the right styles, colors, & price, could you sell some shoes ? Absolutely.
But you'd never try fitting a corporate Secretary working
at the Trump Towers with mens construction work boots. Not
appropriate. And not everyone wants your business opportunity.
The key is target marketing. Just talk to people who want
your products and services. Lead with benefits so REAL
prospects see the value your offer and ask you for more
information.
If you are interested in additional FREE training go to my homepage and click on the link Success in 10 Steps. This will take you to a page to download a FREE E-book.
If your not interested, maybe down the raod you will be. I'll be here til then.
Your Friend,
Zack
"We teach you how to think, not what to think"
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