TRAFFIC + CONVERSION = $$$

by Terry Kruz Words of wisdom from my online friend K. Kaushal

So the first element of internet marketing is this very simple concept:

TRAFFIC + CONVERSION = $$$

Very simple right?... but this is the bottom line.

No matter what you are promoting, even if its affiliate products/systems, you can use this information to help you make more money. If you promote affiliate systems, then you can always create your own mini site and collect prospects and then forward them onto what you are promoting...

With direct marketing, we are creating:

"Communication designed to stimulate measurable action"

We want these chain of events:

Attention
Interest
Desire
Action

Attention- Your ad copy needs to be explosive, it needs to have them hooked! Look at the movie Leathal Weapon for instance...There's dialog, then a fight scene, then dialog, then an explosion then dialog then car chase etc.....the plot has you hooked at all times! Your ad copy/sales letter needs to be the same! There needs to be fireworks in your ad copy, in order to retain attention.

Interest- this happens simultaneously with Desire....dont ask them to buy, ask them to try! You must play off their desire and entice them to try your product.

Action- this is what we all want, the end result, the thing that makes us what we want....the buying action...which for you means....money! It is the end result of the above events.

So you get a stranger to listen, a listner to try, a tryer to believe, a believer to buy!

These buyers come back again, and again and again! This is the cycle we want to create!

So how do we do this...this is a subject that can take 1000 emails :)

I will be going over some techniques you can use over the course of these emails I am sending out, oh and not to mention the technique I will give you an insight into that is allowing me to market ANY product in ANY niche, no matter how competitive, and is making me money continuously with it!

Thanks for listening and stay tuned!

Regards,

Kumar Kaushal

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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