7 things to think about while picking your domain name

1) Look for names in strange places. Now you’re not going to get threelittlepigs.com but I did have a marketer that tells his story of being a cab driver and how money is made in the meter drop. His philosophy that money is made by repetition lead me to buy NickelDrop.com.

2) The good news is owning domain names is like having money in the bank. I was at the New York toy show talking to a toy store owner. He was headed out to be wined and dined not by the toy manufactures but by someone wanting to buy his domain names. He had the foresight to grab up names like ChildrensSock.com and BoysPants.com.

3) Take a look at the search terms. Every month thousands of kids put in their Google search bar, Free Skateboard sticker, So my son bought FreeSkateBoardSticker.com. Does it mean he will come up first in the search engines? No, but it sure gives him a fighting chance.

4) Think twice about personalization. What is you ultimate goal. I was working with a nurse to set up her Legal Nurse Consulting site. We really looked at putting her name Joy into the URL. But the truth is she hopes to bring other nurses to work within her website and would like to have a business to sell some day. LNCaccess.com is a site you can sell. JoysLNC.com is not.

5) When you find a possible domain name always pop the name into a Google search. See what comes up in relation to your website name. When looking for a domain for a company that makes tabletop puppet theaters. I quickly learned any combination of the words, Puppet Master, was not a good name to associate a child’s toy site with. Even though Master of Puppets gets thousands of searches a month, I don’t think Metallica Fans will be buying The Three Bears puppets any time soon.

6) Be careful working around any other companies name or product. True story I joined a network marketing company (that’s not the shocking part) and like others ran to build a website around the company. Within a year the company desperate to survive reinvented itself with a new name. So yes, you guessed it; my website domain name became worthless overnight. One of my up-line had invested about $8,000 in website development only to have his website and domain rendered useless.

7) The best advice I can give you is to have some fun. Domain names are cheep, under $10 for a year. So relax, you don’t need one name to say it all. As a matter of a fact I would consider buying two or three names and really starting something big.

Valerie Hasara
editor OyesUcan ezine
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