10 WEBSITE TERMS YOU SHOULD KNOW

To make informed decisions about updating or creating a website, it helps to know the basic lingo. Here are 10 terms that may pop up in a discussion with your digital marketing agency. 

Responsive Website

In today’s world of tablets, iPhones, and other smart devices, you’ll want your website presentable for more than just desktops. A responsive web design CT adapts its layout on a case by case basis, scaling itself to the particulars of the device used to access it.

CMS

A content management system lets you edit or add material to your website with no need for external programs. For websites with blogs or news sections that require frequent updates, a CMS is a must. They’re typically easy to use, with content published or unpublished at the click of a button.

SEO

Search engine optimization helps move your website up the ranks on search engines such as Google or Bing. To achieve this, your digital marketing agency may employ several techniques. Submitting your site to major search engines, clever use of keywords, sharing links with other sites, and optimized code are all integral SEO tools.

Google Analytic

Google Analytics is the undisputed king of website analytics. This Google service generates invaluable statistics about the visitors to your website. A savvy business owner can use this information to improve conversions and sales.

Screen Resolution

A device with a higher screen resolution displays a sharper image and is capable of fitting more on its screen. Visitors with an iPad or other lower resolution device may view a truncated version of your website, and need to scroll to view more. A responsive website will adapt to different screen resolutions by scaling its content to match.

Sitemap

The sitemap is a list of a website’s pages (Home, About, etc.), organized in a hierarchy of main pages and subpages. Basically a flow chart of your website, it’s a useful planning tool for designers.

Call to Action

The call to action, or CTA, is the response you want to elicit from visitors. What’s the goal of your website, to have visitors call you, sign up for a newsletter, or visit your store in person? Your website’s designers will put together a site keeping that goal in mind.

Target Audience

Your target audience is the demographic you’d like to attract to your website. Determining the age, gender, location, assets, and other traits of your target audience help decide key aspects of design.

Navigation

The navigation system refers to the main menu of a website that allows visitors to move to major sections of the site. This is often found at the top or side of a website. The prominent location helps visitors find their way around without searching for the appropriate link.

Database Driven

Database driven websites, or dynamic websites, collect and store information such as your clients’ email addresses, a list of your products, or even images. The website changes and updates itself according to the information in the database.

These 10 terms are only the tip of the tech-jargon iceberg. But with these website terms under your belt, you’re ready to collaborate with your digital marketing agency.

Resource By : http://mediaboom.com/news/10-website-terms-you-should-know