10 of the Best Social Media Monitoring Tools to Save You Time
by elina John IT Expert
Social Media Monitoring refers to keeping track of everything that is related to your business. It can keywords, hashtags, mentions, competitors, and general trends in your field. It helps you collect data about brand awareness and social share of voice, to test messaging and measure ROI. It makes complex tasks easy to manage. You can definitely do much of monitoring on your own like checking for hashtags, mentions, keywords, etc, but obviously, that’s very much time consuming and will divert your attention from creating good content. So, here we will show you the 10 best social media monitoring tools to help you keep track of activities, collect more data, and identify the most important information.
The search stream in the Hootsuite allows you to track conversations regarding your business, your industry, or product. You can see what people are saying just by using your location, or keyword, or hashtag. You can even search the same about a specific user. Also, the information accessed can be shared with your team as well so that you can efficiently assign responsibilities to your team.
2. Google Alerts
It also lets you scan the entire web to search for your mentions, hashtags, keywords, your competitors, and other topics relevant to your business. Sign in to your Google Account and go to Google Alerts page to type keywords or phrases you want to search about. Every time Google finds something relevant, it will notify you with an email. You can also set alerts about selected regions and languages.
3. Hootsuite Insights Powered by Brandwatch
Hootsuite Insights is highly comprehensive and gives you data from 1.3 trillion social posts in real-time. It saves keywords or Boolean strings to find out about various ongoing trends that might be difficult for you to observe while monitoring your social media. You can modify your searches according to dates, demographics, and geographies. It helps you get deeper insights into your brand and know about the ongoing sentiments around your brand.
It scans around 150 million data sources to analyze brand sentiments, reach, engagement, comments, and talks about your business. It uses around 50 filters to monitor conversations around your brand.
5. Reddit Search
Reddit is a social site that is both highly active and interactive and you cannot ignore this. Reddit Keyword Monitor Pro allows you to survey all the front page sites of the internet to find out keywords and phrases that are related to your business. You can know it all from who is talking about your brand, business, to your competitors in Reddit’s 138,000 active communities.
It is very important for brands to focus on reputation management, and social monitoring is what makes it much easier. Reputology helps you with this task by allowing you to monitor and scan major review sites like Yelp, Google, Facebook reviews, and many more. It lets you keep track of all the activities around multiple storefronts and locations. You can also respond to the reviews using quick links.
Synthesio acts smart and enables you to monitor and seek about such data that lead to deep insights. This way it helps you make informed business decisions. With it, you can oversee numerous mention streams all at once in order to track the social media conversations around your topic, product, or brand, that’s most important to you.
Mentionlytics is the monitoring engine that scans the entire web, be it blogs, news, articles, or any other source, to find out about your brand, competitors, or keywords. It finds about all the sources where you are mentioned even when you are not tagged. It lets you have a deeper view of brand sentiment and know about the issues you need to address quickly.
9. Hootsuite RSS Syndicator
Hootsuite RSS Syndicator goes through all the blogs and websites to search for articles, news, or anything which is relevant to your brand. It even scans mentions of your company and also your competitors. This way, you can easily find out what requires your attention and assign it to the appropriate team member.
Want to manage your brand’s and website’s reviews efficiently? This one will help you out. ReviewInc can judge more than 200 popular review sites from more than 100 countries to help you arrange positive reviews that you can share on social media sites to build brand image and respond to and resolve negative issues right away. If you want to manage your social media sites, you can integrate ReviewInc with Hootsuite to do that.
Source :- https://webrootus.com/10-of-the-best-social-media-monitoring-tools-to-save-you-time/
Created on Jun 12th 2020 02:58. Viewed 141 times.