10 Features Your E-Commerce Platform Can Improve Sales Wit
by Neha Sharma Digital marketing headYou have
finally set up your E-commerce Platform by dint of very hard work. What you can
rightfully expect next is better sales, and higher Return On Investment.
Now, in
order to generate sales, you have to penetrate the market, reach your
customers, and give them a superlative shopping experience.
We present
10 features which can hike sales on your E-commerce Platform, and bring you
total control over your store:
1.
Artificial Intelligence Backed
Recommendation Engine
You can improve sales, conversion, customer satisfaction, and
loyalty towards your platform with the help of AI backed Recommendation Engine.
An AI backed Recommendation Engine can analyzeseveral
factors, and dynamically recommend products which are relevant for your
customers and visitors, to make their browsing / shopping experience absolutely
personalized and customized.
2.
Advanced Customer Insights
You can get to understand customer behavior and promote
relevant products accordingly, with the help of customer insights that let you
know their shopping preferences.
3.
Sell Through Website Or Mobile
Devices
It is always advantageous to sell your products via your
website, and mobile devices such as iOS Apps and Android, for the most market
penetration and ease of use. By this method, you can reach more people and vice
versa. This also makes it simpler for customers to make purchases from your
platform.
4.
Visual Search
The intelligent Image Search Feature allows your customers to
get the ‘look’ that they want – instantly. If your business is selling home
furnishing, apparel, or accessories, the Visual Search or Search Via Image feature can prove to be immensely helpful
for it.
5.
Shipping And Order Fulfillment
It is necessary to manage multiple shipping options for your
products, as order fulfillment according to commitment is a must. Under such
circumstances, a solution for shipment tracking and total order fulfillment
workflow through internal, or even third-party delivery channels such as FedEx
/ UPS / DHL can be greatly useful. Other courier services can be integrated
easily, too.
6.
Predictive Sales And Analytics
Analyze sales data, and customer behavior. Take wiser
business decisions. Predict market trends, as well as your product’s popularity
/ acceptance.
7.
Product Management
You can sell digital plus physical products. Of course, the
payment and return policies of products can vary from one category to another,
and also between physical and digital products. You can use a system flexible
enough for handling the differences in workflow.
8.
Payment Options
Payment options should be kept easy and varied for your
customers. Allow them to pay Online via internet banking, debit cards, credit
cards, or mobile wallets. Option for Cash On Delivery can also be included to
facilitate Offline payments. You can also accept Online payments through off
the shelf integration with WorldPay, PayTM, PayPal, EasyPay, Stripe, PayU,
CCAvenue, Portwallet, etc. and other payment gateways.
9.
Easily Extendable Platform to give
Additional Functionality
You can keep your platform easily extendable, so as to
provide additional functionality, when integrated by third party tools.
10.
Fully API Driven Platform
A totally API Driven Platform, with REST API can be
integrated with any front-end client-mobile app, SPAs like React JS/Angular JS;
or even for selling via third-party.
With
structured data and sound SEO practices, you can make sure that your store and
your products are easily visible to, and also readable by search engines.
Are you wondering how you can make
the maximum use of the features mentioned here?
We can help
you. At Ascentspark, we have created and delivered numerous customized as well
as semi-customized E-commerce Solutions for various business verticals like
general retail, food, flowers and gifts, some perishable items, digital
products, etc.
We would be
happy to work with you for generating improved customer
reach and satisfaction on your E-commerce Platform.
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Created on Aug 7th 2019 03:02. Viewed 349 times.