e-Play Group
Social Networking and Online Gaming - Colossal Markets
by Bryan Morris
Bryan Morris 
Social Marketing and Online Gaming, now there's
a combination.
I've never been one for playing online games and
until my brother-in-law mentioned that he regularly
plays online games, spending as much as 2 or 3 hours
a night online, I'd never really been aware of how
popular online gaming has become.
With broadband now reaching more and more homes,
many more people are now spending their leisure
time in “Cyberspaceâ€.
In June 2006, in Britain alone, 7.6 Million people
visited the online games sector with the average
visitor playing games online for an hour and a half
at a time!
Even in less developed countries, internet cafes
are commonplace and heavily frequented, meaning that
online entertainment and games are now being played,
every day, around the globe. Internet cafes derive
around 30-40% of their revenue purely from people
playing games online.
The online games sector has been identified as the
next step in online entertainment with people from
all over the world, and all ages playing in their
millions.
Many online games networks have hundreds of thousands
of players online at any one time and major TV networks
such as SKY TV and MTV Networks are now getting involved
as online entertainment is now eroding TV viewing figures
and therefore advertising revenue.
Social Networking has become another online phenomenon
and is now often referred to as "the reality TV of the
internet". This is not a fad that is about to disappear
and if anything, is likely to become more ingrained
into mainstream websites just as reality TV has become
ubiquitous in network TV programming.
In it's report (May 2006) Nielsen Net Ratings stated
that Social Networking sites grow 47% year on year,
reaching a massive 45% of web users.
Searches for top 10 methods of social networking has
increased by 279% over the past 12 months and search
queries for MySpace have risen by 1,347%.
Blogs are another phenomenal internet success with entire
blog communities springing up, focusing on certain topics
and connecting people with common interests.
People from around the globe are now connecting, making
friends and even doing business with each other.
There are now over 70 million blogs on the internet
with 120,000 new blogs being set up each day!
Social networking is interactive and fun and visitors
keep coming back for more and more.
Clearly the online gaming and social networking
markets cannot be ignored by anyone involved in
running any sort of business that uses the internet.
And what business doesn't nowadays?
One company that has identified the colossal business
potential of these markets is the Uk company Virtual
World Direct.
The company are about to launch a new combination of
social networking and online gaming which they are
labelling as 'Social Marketing'.
It is a system to allow users to have fun playing online
games as well as having their own web space/blog and a
system where they could talk to each other live.
With a new platform that enables the user to see when
their friends are online and challenge others to play
live games 'instantly'. It also involves a new communication
device that allows the player to not only challenge
individuals, but also send group challenges to hundreds,
even thousands of players instantly.
Many commentators are predicting this new combination of
three of the biggest markets and trends online today, along
with a new communications platform allowing for total
immersion and interactivity, to be the next 'big thing'
The launch of the new platform which has been code-named
'Project e-Play' is due towards the end of 2007. There
is to be a pre-launch on July 15th. where full details
of the workings of the platform, which will be kept a
closely guarded secret until then, will be revealed.
One thing is for certain though. Any online business
simply cannot ignore the colossal figures that come to
light when you examine the markets we have talked about.
Any business at the forefront of these trends and which is
prepared to invest in the evolution and development of
them is set to reap massive rewards in the future.
Bryan Morris
Make Money from this Massive Market - Click Here...
Jul 5th 2007 03:14
Social Marketing and Online Gaming, now there's
a combination.
I've never been one for playing online games and
until my brother-in-law mentioned that he regularly
plays online games, spending as much as 2 or 3 hours
a night online, I'd never really been aware of how
popular online gaming has become.
With broadband now reaching more and more homes,
many more people are now spending their leisure
time in “Cyberspaceâ€.
In June 2006, in Britain alone, 7.6 Million people
visited the online games sector with the average
visitor playing games online for an hour and a half
at a time!
Even in less developed countries, internet cafes
are commonplace and heavily frequented, meaning that
online entertainment and games are now being played,
every day, around the globe. Internet cafes derive
around 30-40% of their revenue purely from people
playing games online.
The online games sector has been identified as the
next step in online entertainment with people from
all over the world, and all ages playing in their
millions.
Many online games networks have hundreds of thousands
of players online at any one time and major TV networks
such as SKY TV and MTV Networks are now getting involved
as online entertainment is now eroding TV viewing figures
and therefore advertising revenue.
Social Networking has become another online phenomenon
and is now often referred to as "the reality TV of the
internet". This is not a fad that is about to disappear
and if anything, is likely to become more ingrained
into mainstream websites just as reality TV has become
ubiquitous in network TV programming.
In it's report (May 2006) Nielsen Net Ratings stated
that Social Networking sites grow 47% year on year,
reaching a massive 45% of web users.
Searches for top 10 methods of social networking has
increased by 279% over the past 12 months and search
queries for MySpace have risen by 1,347%.
Blogs are another phenomenal internet success with entire
blog communities springing up, focusing on certain topics
and connecting people with common interests.
People from around the globe are now connecting, making
friends and even doing business with each other.
There are now over 70 million blogs on the internet
with 120,000 new blogs being set up each day!
Social networking is interactive and fun and visitors
keep coming back for more and more.
Clearly the online gaming and social networking
markets cannot be ignored by anyone involved in
running any sort of business that uses the internet.
And what business doesn't nowadays?
One company that has identified the colossal business
potential of these markets is the Uk company Virtual
World Direct.
The company are about to launch a new combination of
social networking and online gaming which they are
labelling as 'Social Marketing'.
It is a system to allow users to have fun playing online
games as well as having their own web space/blog and a
system where they could talk to each other live.
With a new platform that enables the user to see when
their friends are online and challenge others to play
live games 'instantly'. It also involves a new communication
device that allows the player to not only challenge
individuals, but also send group challenges to hundreds,
even thousands of players instantly.
Many commentators are predicting this new combination of
three of the biggest markets and trends online today, along
with a new communications platform allowing for total
immersion and interactivity, to be the next 'big thing'
The launch of the new platform which has been code-named
'Project e-Play' is due towards the end of 2007. There
is to be a pre-launch on July 15th. where full details
of the workings of the platform, which will be kept a
closely guarded secret until then, will be revealed.
One thing is for certain though. Any online business
simply cannot ignore the colossal figures that come to
light when you examine the markets we have talked about.
Any business at the forefront of these trends and which is
prepared to invest in the evolution and development of
them is set to reap massive rewards in the future.
Bryan Morris
Make Money from this Massive Market - Click Here...
Jul 5th 2007 03:14
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