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Oct 28th 2012 14:05   

Milena Milivojevic   Pet Protector Senior Manager & General Leader
I agree, but uhh, everyone is running away from that, because they offered too many products and business offers to friends and family and they won't even hear about something new..

And, that wasn't precise answer to the question above..Let's say that you already have 5000 people who signed up to learn more about your offer, what then?
Oct 28th 2012 14:12   

Trev Pearman   IM Coach IMMACC mbr
depends on your style and approach to email marketing.
Do you have "open rate" capability for tracking in your autoresponder. Friends and Family ! if You Have a list of 5000 and your not seeing any results from your newsletter or auto drip from an opt-in...then its either the wrong people on your list for what you got them there with or you just are spamming them with irrelevant information and offers. People hang on lists for years before making a buying decision you just keep playing the list ... unqualified versus qualified that's the game.
Oct 29th 2012 00:19   

Trev Pearman   IM Coach IMMACC mbr
btw if your running a good campaign your sales funnel should always be attracting new entries. Once they're in then its up to you...
Oct 29th 2012 00:23   

Milena Milivojevic   Pet Protector Senior Manager & General Leader
I agree with you Trev, but in my eyes, that's all theory. People register in 10 different opportunities a day, they don't even know what message to read, what to delete, what's relevant and what's not.
And all this is not something we can recommend as a simple business strategy to thousands of members in NM company for example.. Just a small number of people will actually buy an autoresponder and learn professional email marketing so they can improve their conversion rate.
Why I even started this discussion? To prove that lead generation is not what it was 10 years ago, and that if we turn on to quality - not quantity - we can gain success. For example, what do you think , who has better results: Marketer who generates 200 leads a day and place them on autopilot (follow up messages) or me who talk live (phone, skype, chat, webinar) with 30 people a day?
Oct 29th 2012 06:47   

Harry S.   Entrepreneur
Milena, you are correct with the personal contact. The guru's are selling the money is in the list and go on autopilot which they have stopped doing over a year ago in a sense..

What I have been doing is personal emails that I tell people up front that if you don't respond personally you're gone. I give out a ton of good material that they love and I'm rewarded for it.

I first inform them that they should create another free email personally for our one on one sessions. This results into $15 per person on my list instead of the $1 or less everyone else is getting.

I answer each email or have one of my partners do it and I try to keep my list at 200 people for this personal attention but it has swollen to 433 which is a pain at times.

Now guru's and I (for that matter) still use the auto responder list but it's mostly for the newbies. You still can hook them before they get immune to them.

And Milena do I know you? Your writing seems like I've seen it before. Anyhow thanks.
Oct 29th 2012 08:00   

Bruce Bates   Cooperative marketing
"You actually don't have a lot of options to convert leads into paying members/customers except following them with autoresponder messages"

My auto responder has 2 emails in it, so I am not sure I agree with your take. The first email in my autoresponder says "thanks for joining, in case you didn't already receive your link to step two of the business please check the link below"

And then a second email that says "Thanks for joining me in this business opportunity. If you are in need of support, looking to further your business, or otherwise wish to find success, I strongly encourage you reach out to me and connect with me one on one. You can reach me via skype at.... via linkedin at ... via google+ at, via facebook at, via twitter at etc etc etc."

However all this aside, where do people get this idea that the guru's stopped using mass mailings, that emails are no longer being read, etc. etc. etc. I have been hearing these same claims for YEARS.... and how of course text message marketing of cell phones will replace email marketing *rolls eyes*.

The number one form of marketing online is email.... point blank period. The guru's still use it. And not just for one on one situations.

My good friend Maryanne Myers - she launches a program and in under a week 50,000 people join her. She has done this with everything she launches for years now. How? Mass mailings, mailing lists, in fact she doesn't use any means of social contact what so ever.

I really am fairly sure the same is true of people like Mike Filsaime, Jay Pause, Brad Webb, Darren Olander, Tony Tezak, and most every other major marketer I know that isn't a blogger (bloggers are the exception as they tend to have a social mindset from the start).

I can understand the desire to find a better way to interact with leads, but certainly don't think email marketing is dead or dying.
Oct 29th 2012 11:30   

Milena Milivojevic   Pet Protector Senior Manager & General Leader
@Harry, perhaps you have been reading some of my blog posts before or we met on some other website, who knows ? :)

@ Bruce, I certainly agree that email marketing is in use and it will be for a long time. But here's my point: Professional marketers know how to generate a lot of leads - create masses , they know how to compose powerful follow up message , but still, no one has 100% conversion rate, so all these people who showed an interest for your business but didn't take the next step are simply lost. Even if we do accept that we can't covert them all, it's still a complicated strategy for most beginners: they have to buy autoresponder, learn how to use it and spend quite a lot of time to learn how to write an effective email message, starting from message subject, which is the first most important thing. I am of course speaking about network marketing and MLM. Sales are another thing, you can actually put it on autopilot by creating sales funnels, and the same thing is with recruiting. But what next? After people join our business, we have to duplicate (help them do the same). Majority is not nearly ready to use this strategy professionally, they are not ready to learn. They want something simpler, and the easiest thing which provides results is 1 on 1 communication.
After I personally tried most of online strategies and tools, I am a great supporter of good old quality conversation.
Oct 30th 2012 05:11   

Trev Pearman   IM Coach IMMACC mbr
Email marketing will indeed be around for a long time...as will Email advice and tutorials without a direct sell. I am on the list of many a "guru" (renowned successful online business people) You never get skype invites or phone calls from these guys n gals... whats there secret simple they drip on me with some really great information and generally theres a link to a VIDEO or a WEBINAR now theres your 1 on 1 without the chase on the phone...surprisingly your list may be more tolerant and accepting to keep following you on your list. If your serious abut personal contact then skype is great..but to get real helpful use the skype screenshare option...I find better results with Teamviewer... my own personal coach and my seperate personal CEO and mentor always say...when you have the opportunity to show rather than tell...always choose show. A powerful way and even more popular is to start host your own webinars..that way you reach out to many with your teachings and get instant questions and offer feed back. Dont get me wrong..theres nothing wrong with a phone call to break the Ice and introduce yourself for real...but you dont need to call so much after that. Even in Business Consultancy.
Nice discussion Milena
Oct 31st 2012 04:15   

Trev Pearman   IM Coach IMMACC mbr
btw if your into NM and mlm..then you will have to define your down-line and subscribers from those with and without internet access of course so that phone is going to be useful for those without. Still no reason you cant get someone further up in your downline thats reasonably close by, has Internet access and can hold a small home group viewing the discussion afterwards will be of good value to all.
Oct 31st 2012 04:38   

Milena Milivojevic   Pet Protector Senior Manager & General Leader
Thank you Trev! And yes I am actually a webinar girl, I held more than 1000 webinar presentations and trainings.. I am not talking about me though. Just a small number of people in your downline will be ready to go public and speak in front of others and use webinars as their business tool. Even we all have good explanations and comments, the problem with massive duplication is not solved. The title of discussion is Lead Generation and Conversion. Ok let's say that it works for me. Let's say I generate 1000 leads and I get 100 to become my paid members. How many of them will do the same thing I did (professional lead generation system with everything that goes with it ) ? Just a few.. What with all the others? They usually struggle. That's why I claim that for masses, it's much better to teach them to start building their business very simple, by approaching people 1 on 1 (via mail, fb messages, chat, skype, phone, whatever) and learn how to close the deal. To start with 2 people and help them do the same. Meanwhile, they learn more, they accept different tools, they evolve and become ready to generate thousands of leads and handle big numbers. All this software money making systems that claim to enable you to generate thousands of leads - beginners get hot for this stuff! But they are not nearly ready for it.
Oct 31st 2012 05:19   

Trev Pearman   IM Coach IMMACC mbr
I hear what your saying... but getting people to duplicate what you do will take a lot of work if they are lazy and if you lead them by the hand all the time they will never duplicate. If they are truly desperate to make the opportunity work they will perform.. otherwise cut them loose. I once belonged to an mlm and had this upline who use to call me and almost put to to test and task I hated it...he was only try to duplicate himself on me...what he did not understand is I was never meant to be a clone. I do things my way with the information I have. I do whats comfortable for me. Whats natural for me !!! not you!!!!
Oct 31st 2012 06:18   

Milena Milivojevic   Pet Protector Senior Manager & General Leader
I agree, but heh.. we went into another subject, and NM is a science with never ending subjects, problems, and great things.. Thanks everyone for participating in this discussion.
Oct 31st 2012 08:01