Dallas Cousins  
Overture
or now known as Yahoo because of Yahoo?s takeover, was the original
inventor of the use of the P4P or Pay for Performance. Overture saw that
the internet was fast becoming the easiest and most convenient way to
shop, and advertising was going to hit at an all time high because of
the many businesses in the arena.

To get a person to go to a site
than others, it needs to be very visible. Providing ads that could
direct potential consumers and costumers to their site would allow them
to have an increase in traffic as well as sales. Yahoo provides a
service that can put a site or company?s ad in their sites that can be
shown when certain keywords are inputted.

Yahoo offers a chance
for any company to increase their traffic by using their services. With
more people being aware of your site, there would be more traffic and
visitors to your site given the chance to view your pages as well as
your products. With even a small percentage of successful sales, with a
high traffic volume this could still be a substantial figure for your
company.

Getting a consistent substantial flow of website
visitors is every company?s goal. Many methods are devised and utilized
to ensure that there would be more people to boost the sales and to be
aware of the existence of such a product or service. Website visitors
are potentially the life blood of your internet based business.

Yahoo/Overture
utilizes the same principle as Google?s Adwords. In fact, they are very
similar to each other that they use keyword and keyword phrase searches
and to determine which ads to show per search. When a person types in a
keyword or keyword phrase to search for anything, the search engines
gives out the results in a page. Then at the right side of the page, you
will see selected ads that have paid for their ads to be viewed with
certain keywords and keyword phrases searched.

For example, Lets
say you run a car parts retail/wholesale site. You choose keywords that
can prompt or trigger your ads to be shown in the page when a keyword
is searched. When a search engine user types in Honda Accord, your ad
may come up if you have designated that as one of your keywords. You
don?t need to fully optimize your site with Search Engine Optimization
methods and techniques.

While some labor so hard to make their
site one of the high ranking sites per keyword search, you get the
chance to be on the top of the list or at least in the first page of a
search result increasing your chance to be clicked on. With that, you
drive traffic and website visitors to your site a lot faster.

You
will have to pony up some cash when using this service though. There
are different ways Yahoo/Overture will charge you. It may be in the
number of Keywords or Keyword phrases your ad uses or in the many times
your ad is clicked on. Others offer many other services like having your
ad show up not only in the search engine pages but also with some third
party sites.

Third party sites support ads that have the same
theme or niche as them. With more areas your ad is shown, you increase
the chances of people knowing about your site or product. With more
website visitors you increase the sales of your site which makes your
investment with your ads a wise one.

With so many competitions
in the internet based businesses, it is necessary to take a huge leap
forward from the pack by advertising. Yahoo/Overture will be a great
place to start. Many have utilized their services and have reaped the
rewards of this decision. It?s a marketing strategy that will increase
your website visitors as well as increase your sales resulting to
profit. 

It takes money to make money, while there are some
methods that are basically low cost or free, using a marketing service
such as what Yahoo/Overture offers will provide results faster and on a
larger scale. Many businesses have learned this the hard way, don?t be
counted with them.

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Mar 23rd 2011 09:30