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Effective Online Ads

by Michael Camire Internet Marketing At Its Best!
Michael Camire Committed   Internet Marketing At Its...
How do you make money with online ads? It?s well known that traffic plus conversion equals profits. One of the best ways to generate traffic is through online ads.

They bring visitors to your site faster than search engine optimization. So if you want quick profits, paid advertising is the best strategy. The conversion part is up to your website, which won?t be discussed here.

However, while paid advertising does offer faster traffic, it?s hard to profit from. This is because of all the other sites that you are competing against.

Many people are lured into internet advertising because of the cheap cost. However, if you aren?t careful, you can lose a lot of money in a hurry. Here are two tips to help you become very profitable with your paid advertising efforts:

#1) Decide who your target market is

This is probably the most important question of all. Should you want the greatest ROI, you have to know exactly who your customer is.

?If everyone is your customer, no one is your customer.? By targeting very generic sites and keywords, you are likely wasting money, because you are trying to attract everyone to your offer. Sit down and figure out exactly who is your target customer, and what sites they frequent. Also, consider what keywords they will be typing into the search engines.

Those will be your targets.

This will allow you to tailor your message exactly to your customer. Message-to-market match is critical. No matter how good your ads are, if they are in the wrong place, you will not make money.

And don?t just think about where your customers hang out, but also who you are talking to. Consider the age and gender of your target market, as well as other relevant factors. This will enable you to write ads that appeal to that specific segment. This will make you more effective.

#2) Track you results

Tracking each individual traffic channel is just as important as knowing who your customer is. For instance, if you are targeting 80 keywords, don?t send each one to the same landing page. Instead, have a separate landing page for each.

This will enable you to tell which of your keywords are making you money and which are not. Do the same thing for each individual webpage you are targeting.  

The truth is, only a small percentage of your advertising will be profitable. So knowing which campaigns are making money and which are not is very important. This will enable you to eliminate the losers and keep the winners.

So the key to successful advertising is to first identify where you can find your customers. Only advertise in those places. And make sure to track each ad individually. This is how to have online ads that make you money on autopilot for years to come.

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To Your Success!
Michael Camire
BizVentures5000
Aug 25th 2010 16:33

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Comments

Sue and Shawn Kelly Committed   List Building Experts
This is the most concise article on advertising I have seen. It includes all of the most important parts of advertising. Targeting your market is the most often overlooked. Michael also gives some very good suggestions on evaluating your key words. Most often changing the title can be the most likely culprit. How many key words are in the title? Even using a different word with a similar meaning will boost the effectiveness. Thank you Michael again I love your coverage on topics needed for Newbies and Not so Newbies as well keep writing.

Sue and Shawn Kelly
Aug 27th 2010 13:37   
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