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Callaway Golf - tips and useful information for the avid golfer


Callaway Golf is one of the most respected names in the golf
industry for its quality of products that cater to both recreational
and professionals alike. As part of its efforts to give its customers
the best, be it with their products or services, the company has
produced Callaway Golf Magazine and released its first issue early
2004. Just recently, last November 2005, the Custom Publishing Council
(CPC) of New York City?s University Club made the magazine the Bronze
Award winner for Best New Publication.

The magazine is
distributed to loyal customers, upscale golf clubs and key retailers
free of charge and is also available online for downloading from the
company?s website. The publication, with a distribution output of over
800,000 quarterly, has useful information not found in most golf
consumer magazines.

For one thing, Callaway Golf magazine
features exclusive content such as interviews with Callaway Golf Staff
Professionals. Michael Campbell, Phil Mickelson, and Annika Sorenstam
are just some of the names that have been associated with Callaway.

Aside
from interviews and the information on Callaway?s latest offerings, the
magazine also contains useful tips on golfing provided by none other
than the company?s own staff professionals.

In its first issue
(February 2004) Annika Sorenstam featured tips on efficient swings. The
Swedish Sorenstam tops the LPGA?s list of the highest average driving
distance with a yardage of 269.7 after making the ERC Fusion her driver
of choice.

A brief sampling of that feature (which you, too, can use for your own game) follows:

1. At address, Annika focuses primarily on good balance and comfort, with her whole body relaxed and tension-free.

2.
Annika maintains the relationship formed between her club, hands, arms
and shoulders, sweeping the club away low to the ground.

3.
Annika rotates her upper body away from the target, while swinging her
hands into a position directly above her right shoulder.

4.
Annika drops the club into the hitting position while retaining her
wrist angle. Her arms, shoulders and body release together.

5.
At impact, the ball gets in the way of the club. The feeling is of
?collecting? the ball as she releases her hands, arms and clubhead.

6. Annika points her right shoulder at the target and keeps her spine straight. Her key thought is complete her follow-through.

(From Callaway Golf Magazine ISSUE 1  FEBRUARY 2004)

These
tips along with other useful in-depth information on Callaway?s
products (such as the Big Bertha Titanium 454 Driver or the HX golf
balls with the hexagonal dimple system) all serve to present to its
readers the exciting possibilities that Callaway can offer golfers of
any level.

USGolf
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Dec 31st 2009 04:45