Arthur Webster   Just plain honesty
So, Google Nemesis is live. I suppose we will now be flooded with ‘review’ sites all saying how great the product is and we should buy it from them.

I am not going to review the product but let’s take a look at the sales letter.

Have you ever seen such a calamity occurring in the use of the English language while trying to communicate valuable information to masses of people looking for it? What an absolute and utter nightmare!

**It starts off well with a nice graphic header that simply invites investigation of the first 160+ words that told me everything I needed to know to make an initial decision. Let’s be honest – I was sold!

**Then we got a ‘proof’ panel. Proof of what? Doesn’t anybody read the disclaimers that tell us that these figures are probably NOT what we, the buying public, will achieve?

**This is followed by 150+ totally superfluous and pointless words mentioning names that have no relevance at all to any decision to buy.

**Oh, boy! Now we have ‘are we on the same page?’ Just what lunatic thought that one up? If we weren’t, would this rhetorical question have any merit? If we were, do you really want to introduce a doubt that, just maybe, we should not be?

**Now some good stuff. ‘My name is Chris….’ This kept my frustration with this marathon from going into delete mode.

**More good stuff – a Google Nemesis graphic with some excellent bullet points! I’m starting to enjoy the letter again.

**Couldn’t keep it up. Another 250 words of waffle that only reiterated earlier waffle. Popped my balloon, I don’t mind admitting.

**Now we have a nice graphic containing the three step process used by the elite. This is interesting only in that it confirms I am not among the elite (should I be offended?) and really only generates a ‘so what’ reaction.

**Oops! 180 waffle words on smart money moves. Do I care? Is knowing this going to make me any better at using what I am now starting to doubt I want to buy?

**Bloody hell! 350 words looking for a sympathy vote. Where does the guy who wrote this letter get off? Everybody who produced anything by the sweat of his (and his programmers) brows has to spend money and put in the time. Just before the rewards for that effort are about to flow into his cash box, does he really want to bleat about ‘poor me’?

**Aah! Some more good stuff. A nice graphic containing some good bullet points elaborating on the first 160+ words. I’m a little reassured

**More filler. Nearly 800 words of repetition, waffle, obfuscation and sheer bloody boredom for the reader blah, blah, blah!

**Oh. A graphic with possible savings – now that was interesting-ish.

**Here we have a massive block of text bringing in Project Affiliate X and Google Assassin which simply had to include ‘oh, how the gurus hated me’ and other such pointless fabrications. (Didn’t the gurus who hated him also promote his products?) The whole wedge of text ends with the great discovery that people wanted ‘push button simple’. Isn’t this a bit like the notice on a McDonalds fruit pie – ‘may be hot’ – other wise known as stating the bleedin’ obvious…..

At this point, not half way through, this huge letter defeated me. I had to ask myself “Why am I doing this?”

I know that sales letters are now so hide bound in their formulation that they are never going to change.

I will be told that it must be a good sales letter because of all the sales it created.

What an absolute and utter cop out!

This sales letter will create NO sales. Chris’s reputation will do that. The short, sweet, articulate emails from people promoting the product will do that.

This sales letter almost stopped me buying because I felt that so much smoke and mirrors just HAD to be concealing the pit of pain I was about to voluntarily fall into.  

  
Jul 10th 2008 05:30