Aarchi Sharma   Brand Consultancy &...
In January, we ventured into London Collections: Men for its sixth instalment with our luxury tailoring client Lutwyche for their first ever scheduled A/W 15 showcase.

Following a ‘dipping a toe in the water’ appearance for the brand at the same event in June 2014, I-AM was tasked with creating an experience that would honour the traditions and heritage of the brand but also introduce a twist of modernity and relevance for a more fashion-focused customer.

From curating the show’s content and general look and feel through to sourcing the venue, food and drink and live music the I-AM Brand Communications department was also responsible for attracting industry influencers to witness the event.

Utilising the assets we helped to create, which included a bespoke film and live narration from model-turned actor David Gant, the team also secured pre show coverage and exclusives as well as social noise during the event and media coverage following.
Visit Our Website-:

http://www.apsense.com/subject/315304.html
http://www.apsense.com/subject/315303.html
http://www.apsense.com/subject/315306.html
http://www.apsense.com/subject/315308.html
http://www.apsense.com/subject/315309.html
http://www.apsense.com/subject/315312.html
http://www.apsense.com/subject/315314.html
http://www.apsense.com/subject/315315.html
http://www.apsense.com/subject/315317.html
http://www.apsense.com/subject/315311.html
http://www.apsense.com/subject/315310.html
http://www.apsense.com/subject/315313.html
http://www.apsense.com/subject/315316.html
http://www.apsense.com/subject/315318.html
http://www.apsense.com/subject/315319.html
http://www.apsense.com/subject/315320.html
http://www.apsense.com/subject/315322.html
http://www.apsense.com/subject/315324.html
http://www.apsense.com/subject/312945.html
http://www.apsense.com/subject/312947.html
http://www.apsense.com/subject/312950.html
http://www.apsense.com/subject/312951.html
http://www.apsense.com/subject/312955.html
http://www.apsense.com/subject/312960.html
http://www.apsense.com/subject/312964.html
http://www.apsense.com/subject/312966.html
http://www.apsense.com/subject/312969.html
http://www.apsense.com/subject/312972.html
http://www.apsense.com/subject/312942.html
http://www.apsense.com/subject/312946.html
http://www.apsense.com/subject/312948.html
http://www.apsense.com/subject/312952.html
http://www.apsense.com/subject/312957.html
http://www.apsense.com/subject/312961.html
http://www.apsense.com/subject/312965.html
http://www.apsense.com/subject/312967.html
http://www.apsense.com/subject/312968.html
http://www.apsense.com/subject/312971.html
http://www.apsense.com/subject/312974.html
http://www.apsense.com/subject/312935.html
http://www.apsense.com/subject/311545.html
http://www.apsense.com/subject/311552.html
http://www.apsense.com/subject/311555.html
http://www.apsense.com/subject/311558.html
http://www.apsense.com/subject/311561.html
http://www.apsense.com/subject/311546.html
http://www.apsense.com/subject/311551.html
http://www.apsense.com/subject/311554.html
http://www.apsense.com/subject/311557.html
http://www.apsense.com/subject/311560.html
http://www.apsense.com/subject/311562.html
http://www.apsense.com/subject/309874.html
http://www.apsense.com/subject/309878.html
http://www.apsense.com/subject/309883.html
http://www.apsense.com/subject/309886.html
http://www.apsense.com/subject/309888.html
http://www.apsense.com/subject/309893.html
http://www.apsense.com/subject/309895.html
http://www.apsense.com/subject/309896.html
http://www.apsense.com/subject/309899.html
http://www.apsense.com/subject/309900.html
http://www.apsense.com/subject/309902.html
http://www.apsense.com/subject/309875.html
http://www.apsense.com/subject/309872.html
http://www.apsense.com/subject/309879.html
http://www.apsense.com/subject/309884.html
http://www.apsense.com/subject/309885.html
http://www.apsense.com/subject/309889.html
http://www.apsense.com/subject/309891.html
http://www.apsense.com/subject/309894.html
http://www.apsense.com/subject/309897.html
http://www.apsense.com/subject/309898.html
http://www.apsense.com/subject/309901.html
http://www.apsense.com/subject/309903.html
http://www.apsense.com/subject/308355.html
http://www.apsense.com/subject/308371.html
http://www.apsense.com/subject/308372.html
http://www.apsense.com/subject/308374.html
http://www.apsense.com/subject/308377.html
http://www.apsense.com/subject/308379.html
http://www.apsense.com/subject/308370.html
http://www.apsense.com/subject/308373.html
http://www.apsense.com/subject/308375.html
http://www.apsense.com/subject/308376.html
http://www.apsense.com/subject/308378.html
http://www.apsense.com/subject/308381.html
http://www.apsense.com/subject/308380.html
http://www.apsense.com/subject/308383.html
http://www.apsense.com/subject/308382.html
http://www.apsense.com/subject/306315.html
http://www.apsense.com/subject/306316.html
http://www.apsense.com/subject/306318.html
http://www.apsense.com/subject/306320.html
https://in.i-amonline.com/case-study/lutwyche-london-collections-men-event/
Jun 28th 2019 05:02