Aarchi Sharma   Brand Consultancy &...
Rare Rabbit is the first retail venture by Radhamani Textiles Private Limited. Rare Rabbit has launched in India with a
mission to transform the approach to everyday dressing for men.

The Rare Rabbit customer can be defined as a metrosexual, urban, Indian gentleman who believes dressing is an art.
Rare Rabbit saw an opportunity to target this discerning individual since there is a dearth of brands in India that cater
to this evolved consumer.

The scope for I-AM was to design the retail store and visual language with a very boutique, minimalistic and clean aesthetic, inspired by a contemporary European style. In order to speak toward the rabbit’s dual nature, materials were selected that depict this contrast – predominantly black and white, with highlights in brass.

Rare Rabbit opened it’s first flagship store in UB City, Bangalore, which is also home to many domestic & international brands.

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https://in.i-amonline.com/case-study/rare-rabbit/
Jan 30th 2019 07:09