Arthur Webster   Just plain honesty
Having read the many great blogs about aspects of internet marketing and seen the, generally, low level of results, I have decided that I really can't hover around the periphery any more.


I'm going to try my hand at I.M.


None of my web sites, actually, can be converted to marketing sites so I have cleared two domains to ease the amount of time I spend playing with my sites.


Out of the thousands of get-rich-quick programmes and email advertised schemes, there isn't a single one that eliminates my need to be good at several aspects of I.M. and I don't have time to learn to do all of them well. Marketing, while not something I have done a lot of recently, is familiar ground so I have gone the way I would have done on the high street. I've opened a shop.


I have looked at several ranges of goods to see which I could reasonably expect to sell with the least expense in advertising. The lure of PLR and MRR was quite strong and I will be looking at those aspects in the future. Initially I will be looking at things that will sell because lots of other people are selling them.


This will give me several avenues of advertising to explore and many examples of ads to use for ideas. The range of goods will be quite eclectic to start with but I would hope to be able to replace slow moving items - once trends have been established. Who knows, I might even discover that small niche exploitation is the way to go. We'll see. 


I have had a tremendous amount of information from my blog (one of these days, I might even write a blog entry) and some very sound advice.


Having examined the multitude of 'free' advertising sites, I have decided that they are only good for morale - not much good for product sales. Before anybody tries to contradict that statement, I have done a fair bit of research and the best results anybody has shown me proof of are as follows:- 


7 clicks for each unique click (somebody must be clicking his site like crazy!)


27 unique clicks obtain a sale (3.7% conversion)


out of every 5 sales he has one refunded (now 2.9% conversion)


he makes less than 2 sales, on average, each month.


We will be working together to look at paid advertising to see if I can earn anything and if he can improve on these very sad figures.


It was interesting that he hadn't realised just how bad his results were until I asked him about his success rate.


The web site is being built for me and the products will be selected, initially, as I said, by popularity. 


I'll keep you in touch with my progress (especially if I start making money!).


                                     
Mar 6th 2008 10:08