The need to expand your business is a positive sign as it is
an indication you have outgrown the start-up stage and are building your client
base. However as with any change it needs careful consideration to ensure you
make the best decisions as you move forward.
Financial Information
Before you instigate any period of expansion make sure all
your accounts and financial records are up to date and that you are fulfilling
your obligations where tax is concerned. This is also a good time to ascertain
whether the business structure you chose at the beginning is still right for
you. For example, would it be more advantageous to move from being a sole
trader to a limited company in terms of tax implications and to you give
you some enhanced personal protection against financial risk.
Premises
Until this point you may have been working from home and you
may feel that with expansion the time is now right to either move into a
serviced space or to rent a business premises. If you need general office space
then research price per square foot in your local area and don’t be afraid to
negotiate with landlords. Often, if competition for property isn’t high in your
area, landlords can be keen to sweeten the deal and will either offer you a
lower price or other incentives such as an earlier break clause.
However, if you need specialist premises and equipment it is
better to look first to websites and magazines dedicated to your profession.
One example of this would be dental
practices as you will save substantially by not needing to purchase new
equipment if you can move into an already resourced location. There will be
publications, both online and offline, for many different professions so make
sure you see what is available.
Staffing
As your business grows you may find it is no longer possible
to wear all the different hats within your organisation and so you decide to
take on other members of staff. Naturally this will bring with it
responsibility for payroll and for understanding issues relating to contracts
and employment legislation. If this is an area new to you it is best to seek expert
advice. Even if you don’t take on in-house HR staff, you can at least outsource
the legal issues to specialists. Rather this expense than ending up in an employment
tribunal.
You also need to be careful not to grow too quickly in terms
of staffing, as aside from the payroll and benefits cost, you also need to
train new staff members thoroughly, carry out appraisals and monitor whether
they are a good fit for your business. This can be time-consuming when you are
also trying to undertake the core functions of your business. A compromise can
be to take on some in-house employees but to supplement other roles by using
freelance staff. That way you have no long term commitment and won’t over
extend yourself in terms of payroll expenditure.
Strategic Planning
Now that your business is growing it is also time to consider
your long term strategy. Is your intention to consolidate after this expansion
or are you looking to grow rapidly to other offices or locations? You should
also look at what you offer in terms of products and services and decide
whether you want to increase your range or focus instead on sales of existing
offerings. Knowing where you are heading can help you steer a steady course for
your business, rather than being purely reactive and only acting on issues as
they arise.
If you have been working from your start-up business plan up
until this point, now might be an opportune time to craft a five
year strategic plan to take you forward. This will provide a strong
framework as your business and your team expands and as your profits continue
to rise.