Search engine marketing requires a lot of patience and a lot of expertise. Everyone doesn't have the patience or e time to be trying to use targeted marketing like this. Unfortunately people don't have to patience or the time to be trying to mess around with sort of strategy. Hiring someone doesn't work either because you might end up spending thousands very easily trying to get your site or blog ranked or trying to get visitors to your site. 

Most people don't know how to even get their site ranked or the fundamental methods of putting the site in a position to be successful in the search engines. There are so many people wasting thousands of dollars and wasting hundreds of hours just trying to get their sites on top the search engines and maximize on visitors. People are doing this because they simply don't have the expertise to get their site ranked high. 

Not having the skills can really hurt your efforts because you can get extremely frustrated with yourself and your efforts. This will cause you to lose site on what you need to do and cause you to give up altogether. 

Spending money on outsourcing is the wrong answer for your website or blog if you don't know what you are investing in or why you are spending money on someone to help you in the first place. There are many people out there claiming that they can get the job done but they are not doing anything at all except wasting people's time. Don't fall victim to this situation. 

There are individuals out there who are hiring bogus "SEO services" just to do things that any human soul can do. The fact of the matter is, no one knows exactly how Google's spider crawls the sites nor does anyone know exactly what make Google tick when it comes to ranking. All you can do is perform what you can control. The SEO services out there do not have any magic sticks out there to miraculously get your site ranked in the search engines. Therefore, you cannot depend on just any service that promises you the world to you. 

I have personally pay for services before I learned Search Engine marketing methods on my own and it never paid off for me because they were either using old methods or they were just whack!