If you don't know what social media marketing is, your first step should be to spend some time on Facebook and Twitter. Once you understand what these sites are all about, you can begin the journey to getting your business in line with them. This is going to be very important for your business if you want to expand in the future.

Use the annotation feature on Youtube to 'hide' a discount code. You can choose the point in time where your annotation will appear: post your video on social networks and encourage people to watch the video until the end to get the discount code and share it with their friends.

In social media marketing anyone can become an expert. But, to do so you need to develop certain qualities. First, you must know your niche market inside and out. Also, you must be willing to be outspoken even if your comments and posts are somewhat controversial. So, if you are able to speak your mind freely in public and are willing to research your chosen niche, you can become an expert and succeed in your social media marketing efforts.

Get your audience attention by launching a mystery campaign. You will need to create a different page and perhaps a micro-site to go with it. Post an intriguing video or picture on as many popular websites as you can: Youtube, Reddit, 4chan, and so on. Promise your readers to reveal more on a certain day, perhaps a week later. This is when you post new content on your micro-site and explain show more of the mysterious video and mention your brand.

Invite everyone you know to your page when using social media marketing. Even if these people do not have a need or interest in your business, having them become aware of your business and having the ability to share it with others at the click of the mouse could mean your next big deal.

While it is vital to be businesslike and let people know that you are in fact running a serious and legitimate business, you should also let potential customers see a lighter side of yourself. Letting them know that you are human just like them lets them feel like they can connect with you and they will be more likely to listen to what you have to say.

Answer comments and questions on social networking websites. Log in to these sites at least twice a day and check your notifications and inbox. You can also choose to receive emails every time you get a new notification. Remember that what you write as a response to a comment will be public for everyone to see.

Having your business set up online with social media is becoming an essential for all businesses. If you haven't done it already, this article has shown you how you can become part of this online world. Your business can see a lot of increase in interest and sales just by using this one marketing trick.