Advertising had long since been a major determinant of a business'
success. This would include the presentation of the product / service
to the consumers. What really matters is how it is presented to the
target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Even though
the Internet ad might be viewed as "classy" or far-reaching, as
compared to other medium, this is far cheaper than most. Internet Ad
Packages are offered for as low as $29.99 for a one-month run-time
period.
2. Capture market
Should your product / service
aim to cater to the younger generation or the corporate-oriented ones,
Internet ad would be best since they would always be "hooked-up" into
the net surfing sites that might have a link to your very own. Result, a
great number of "hits" on your site!
2. Hassle free
All
you would ever really need is a PC (and some knowledge and bright ideas
in forming your site) wherein you could open your site, search for the
best Internet Ad package, and check / update the status of your ad. You
may actually never have to leave your home to advertise!
3. Updated ads
Unlike
the TV ads that need to be updated on a regular basis, Internet ads may
run for quite some time without the need for change. If so, change in
the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited
market may be captured if one would solely use the Internet Ad for
advertising. Although most people now are into the use of technology,
i.e. surfing the Internet, still, majority of the average consumers
still relies on the old form of advertising as a means of gathering
information about certain products / service.
2. Additional cost
If
one would enlist the help of another professional or establishment to
produce the site for their product or service, this would entail
additional costs on the part of the entrepreneur.
Given the
stated list of advantages and disadvantages about low-coast Internet Ad,
an entrepreneur may now weigh in its applicability to his / her product
or service.
The aim of Internet ad is to offer the widest range
or "Maximum Exposure" of the brand at the least possible cost. Now, does
that not sound good or what?
Yours in Success,
Helen Haynes
Skype: helen.haynes2010
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