When you put your all into learning something that you need to know,
you can bet that other people can benefit from what you have learned.
Internet marketing is one of those topics that lots of people need help
with. So once you've gained knowledge and experience writing and
selling an internet marketing ebook might be a good opportunity for you.
In order to make money in ebook publishing, you have to have a product
that people want. How-to books that fill a need are undoubtedly
best-selling ebooks. An internet marketing ebook falls into that
category.
There is nothing worse than an internet marketing ebook or how-to ebook
that is filled with junk. Thus, in order for your internet marketing
ebook to be a best seller, it has to offer useful information. If it
doesn't, you'll get return requests and charge-backs left and right.
Besides, if you don't have quality content in your internet marketing
ebook, you can't comfortably offer a money back guarantee which is
actually a vital aspect of marketing ebooks for profit.
Every ebook, especially an internet marketing ebook, needs to have a
clear purpose before you begin to write it. Decide who your target
audience will be - who will buy your book? Selecting a niche market to
sell your internet marketing ebook to is half the battle. When you
narrow your market rather than trying to satisfy the masses, you will
have a much higher quality product and less competition. The trick to
producing a best seller is to provide a solution to an existing problem
that isn't effectively solved by numerous competitors.
Add value to your internet marketing ebook by offering freebies as
bonuses for buying the ebook right away. A customer's perceived value
is very important. Examples of bonuses might include things like a
report on how to set up an affiliate program for an ebook, how to
manage a pay-per-click campaign, or how to write results-oriented sales
copy for an internet marketing website.
Realize that if your internet marketing ebook is going to make money,
you've got to apply the internet marketing principles that will get
your ebook noticed, walk the prospect through the sales process and
close the sale. The first principle is driving traffic to your website.
Whatever internet marketing techniques you use to accomplish that,
targeted traffic is vital. Once you have visitors at your website the
sales process kicks in.
Long-copy sales letters are undoubtedly best for selling an internet
marketing ebook or any other ebook for that matter. Short copy just
doesn't cut it. You see, when you are selling information products
online, like an internet marketing ebook, you don't have the advantage
of a face-to-face sales opportunity. Your web copy has to accomplish
the sales for you.
To close the sale, the copy must convey a unique selling proposition -
one or more things that stand out apart from your competition. It has
to be attractive and compelling to your well-defined target market with
headlines and subheads that grab attention by stating the product's
benefit or solution, or invoking curiosity. Your pricing strategy and
relative bonuses must give readers a high perceived value so they feel
they are getting an internet marketing ebook and additional information
or products that are worth what they are paying.
The sales copy also has to build credibility either by stating the
author's credentials, using testimonials, or both. The reader's
objections also have to be countered by the sales copy. This can be
accomplished by addressing them directly and by offering a money back
guarantee.
A long-copy sales letter for selling an internet marketing ebook or
another "how to" ebook that creates a sense of urgency can result in
immediate sales. People have a tendency to be impulse shoppers so
creating urgency by offering a "limited time" price or bonuses or
making the product available only for a limited time will prompt the
close of the sale.
Another factor to consider when writing sales copy for your internet
marketing ebook is, buyers want to know they can contact you. When you
provide valid, easy-to-find contact information your credibility
increases tremendously and as a result so will your sales for your
internet marketing ebook or any ebook you choose to publish.