Build Relationships Through Email Marketing

In this kind of chaotic and demanding environment,

one does not need to be a genius to realize

how valuable email marketing can be in helping any

organization to not only survive but to thrive.

The key is to look at email marketing as a way to build

relationships before anything else.

Despite all the problems that are usually associated

with email and email marketing, this World

 Wide Web tool has been called the world’s greatest

marketing tool. It is important to examine

his sweeping statement so as to establish whether

 this is really true and if the title is one that

the controversial email deserves. It is rapidly emerging

that hyper competition in the new uncertain and shaky

 markets in today’s world has put a lot of pressure on marketing

departments everywhere to re-think the way they have

always done business. For instance it is becoming

abundantly clear that short-term customer relations are a

very risky way to handle any business, and this applies

as much to offline enterprises as it does to online ones.

The new era of marketing has arrived. It not only calls

for long term customer relationships which are important,

 but it also demands analyses of customer needs through

regular contactwhile observing the reaction and behavior

of the client carefully, which is much more valuable

and useful than just getting information from a client based

on questions posed in some questionnaire.The advantage

of email is that this is probably the only medium through which

such a relationship can be established, cultivated and

maintained with the greatest of ease. Of course it all starts

withthe right approach, which is actually the only legitimate

one as far as email is concerned. Namely permission-based

 marketing where emails are sent out only to those who

have opted to receive it.