Viral Marketing Goes Mobile

Marketing

Viral Marketing Goes Mobile
Mobile devices, mobile phones and PDAâ€™s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with usersâ€¦if thatâ€™s what the users want. â€œWANTâ€ is the key word here. How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. Itâ€™s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of â€œSprint-envyâ€ going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we havenâ€™t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

Alaska Padaco
thealexangroup.com
The exclusive digital products site the "Gurus" don't want you to know about.
http://thealexangroup.com/presents/thevault.html

The Pros And Cons Of Mobile Marketing

Lets face facts folks, It took a while but Mobile Marketing is finally here to stay, the market penetration for mobile marketing is huge, just think there are almost 80 BILLION text messages sent a month. that means the mobile Marketing game has changed, below are some of my pro's and con's of Mobil...

Viral Marketing Goes Mobile

Mobile Marketing - New Face Of Marketing

"Mobile Marketing" - the two words that are creating buzz in the current marketing scenario. We have to think about it. About how much time of the day we use our mobile phones, by using i mean using facebook, twitter, linkedin, etc and how much time we use a browser on our mobile devices to s...

How To Save Money With Mobile Marketing

First let me say that there are a lot of misconceptions about the cost of Mobile Marketing, the truth is that if you're Marketing you can't afford not to take another look at Mobile Marketing. In some countries there are more Mobile phones than people and the reason for that is that some people have...

The Basics of Viral Marketing

Many people in the business of internet marketing ask: what is viral marketing? Well, what is a virus? Dictionary.com defined it to be an infection that can transfer from one place to another easily and multiply quickly. The same concept operates on viral marketing. Viral marketing is just ma...

Introduction To Sms Mobile Marketing

What is SMS?I expect that the vast majority of readers understand what SMS is. For those new to SMS, it stands for Short Messaging Service and uses something called GSM to send and receive messages between mobile devices. What GSM is and how it works is not covered within the scope of this article, ...