Tối ưu hóa App Store ASO

by Thienthoi Media Thiên Thời

Toi uu hoa App Store ASO ASO la gi Neu doanh nghiep cua ban so huu mot ung dung trong linh vuc ma ban kinh doanh ban can phai dam bao rang minh da ap dung nhung phuong phap dung de toi uu hoa cho no t

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Toi uu hoa App Store ASO
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Review on Tối ưu hóa App Store ASO

App Store Optimization hay ASO la qua trinh toi uu kha nang hien thi cua mot ung dung tren cac cua hang ung dung app store lon voi muc dich chinh la de tang luong download va cai dat tu nhien cho app Hai app store chu yeu hien nay chinh la App Store cua Apple danh cho cac thiet bi iOS va Google Play Store cho cac thiet bi Android

app store google play store

Nguon Internet

SO SANH GIUA ASO VA SEO
VE MUC TIEU
Muc tieu cua AS

Nhin chung thi muc tieu cua ASO la de tang thu hang cua ung dung doi voi nhung tu khoa co luong tim kiem cao nham muc dich cuoi cung la tang luot download Vi viec duoc tim thay tro nen quan trong doi voi ca 2 app store iOS Android nen cac chuyen gia ve ASO hien nay cung dang bat dau chu trong den cac chien luoc giup nang cao kha nang hien thi cho ung dung cua ho trong cac noi dung duoc bien tap editorial content cac muc nhu Stories hay ung dung tuong tu

Muc tieu cua SEO

Muc tieu cuoi cung cua SEO la nham thuc day nhieu traffic chat luong hon den web page cua ban thong qua cac cong cu tim kiem tu nhien va giup nguoi dung tim duoc nhung cau tra loi cho van de cua ho hoac kham pha cac san pham va dich vu moi

VE Y DINH TIM KIEM SEARCH INTENT
Search intent doi voi cac app store

Cac truy van tim kiem trong nhung cho ung dung nhin chung deu ngan hon Nguoi dung co xu huong tim kiem nhung ung dung cu the bang ten brand name cua chung hoac tim kiem de kham pha nhung app moi co the dap ung mot nhu cau nao do Cac truy van vi the co xu huong the hien ve mat chuc nang nhieu hon va co lien quan den nhung tinh nang cu the cua mot ung dung

Search intent doi voi web

Do luong thong tin doi dao tren Internet nen cac cum tu tim kiem co xu huong dai va cu the hon Nguoi dung thuong tim kiem cac cau tra loi cho nhung cau hoi nao do hoac thuc hien nhung truy van lien quan den viec mua ban transactional queries de tim hieu hoac mua mot san pham dich vu

VE CAC YEU TO XEP HANG RANKING FACTOR
Doi voi ASO

Mot so yeu to xep hang onpage co the ke den nh

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