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Review on Social Media Services in DelhiHere are 5 ways to get on the right track for a solid paid social media strategy. As brands are being compelled to turn to paid social, with organic really being forced and downgraded by platforms, it becomes important to remember some basics to getting paid social strategy right as you go.
Paid social is becoming the go-to solution for most brands these days as organic posts are really being downgraded as a viable option by the platforms. Besides, paid social does have its benefits it provides far better targeting, better optimization and much better tracking of performance overall. But to get it right, a social strategist should remember a few basic steps...
1. Get targeting right
Yes, paid social does offer a far better targeting opportunity, but with hugely increased paid social traffic and increased competition, the costs can really spiral out of control. Because more and more brands are targeting the same hearts and minds (and eyeballs) of consumers, campaigns can get derailed, and the cost per intended action get sometimes really get out of control.
What becomes important here is targeting strategy and getting it right. And, doing it different from what the competition is doing. If your competition is after a typical demographic, and that's how they target, it's wise for you to focus on some other way maybe different interests amongst your audience, or different sets of behavior.
2. Cut through with better creative
No matter how you target, getting your creative right is critical. You can only cut through all the noise that the competition is creating with stand out creative that appeals to the right audience, in the right context, and at the right time. Naturally, you'll need to do some serious A/B testing (or even multi variant testing) and optimize your creative according to the results and this needs to be done in continuum throughout your campaign's lifecycle, so your message stays on top.
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Created on Apr 27th 2018 04:19. Viewed 291 times.
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