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Seth Godin/Squidoo communitywebsite

by MARKETING Optimization Optimization MARKETING
Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. For a long time...
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  • In March 2006, Godin launched Squidoo, a community website
  • Godin and Squidoo were profiled on CNN and in the Washington Post
  • In July 2008, Squidoo was one of the 500 most visited sites in the world.
  • On August 15, 2014, he announced that Squidoo was acquired by HubPages,
  • relocate some of Squidoo's content to its new home at HubPages by October 1, 2014
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Business ventures
In 1995, Godin launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. Over one million viewers visited the site, and the

companies America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo have used its services. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing, a position he held until 2000.

In March 2006, Godin launched Squidoo, a community website that allowed users, called "lens masters," to create pages (called "lenses") for subjects of interest. The site donated 5 percent of the profits to charity, and 50 percent to the lens

masters. Godin and Squidoo were profiled on CNN and in the Washington Post while the website was given Top-prize in SXSW's community/wiki category. In July 2008, Squidoo was one of the 500 most visited sites in the world. On August 15, 2014,

he announced that Squidoo was acquired by HubPages, and stated that the aim was to relocate some of Squidoo's content to its new home at HubPages by October 1, 2014.

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Created on Apr 20th 2016 05:31. Viewed 599 times.

Comments

Market Analyst Committed   Consumer Shopping Trends
Wow this is really something to see how things keep changing on the web. Thanks for sharing.
Apr 20th 2016 06:40   
Cindy Bolley Magnate II Premium   HHCTB?
The link you posted goes to a 404....
Apr 20th 2016 12:47   
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