Mail HTML and the Email System

by Mohemmed Elarby Web Designer,seo,Marketing,

Email is a common fixture in the internet driven world of today. It has all but replaced fax communications in many offices and become a powerful tool for businesses

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Review on Mail HTML and the Email System

Email is a common fixture in the internet driven world of today. It has all but replaced fax communications in many offices and become a powerful tool for businesses looking to drive home their marketing message. Email definitely has its advantages, but the integration of HTML adds a degree of complexity to the simple process of sending a message.

The Mail HTML Concept
Hyper Text Markup Language or simply HTML, is the primary language used to create web pages. It serves as the foundation for a number of dynamic scripting languages, including ASP, PHP and Cold Fusion. Aside from building websites, HTML is also good for creating graphically appealing emails that greatly enhance the reader experience. Popular mail clients from Outlook to Eudora now support the format. The lingering downside is that it was designed for the web and still has not been standardized for the email system. This very factor means that mail HTML integration will not always be a seamless process.

Creating HTML Email
HTML calls for you to do much more than write out a simple message and send it off. You just can not attach a file to your email and be done with it. HTML requires you to do some coding and possibly get out of your comfort zone. It can be confusing and difficult at times, but many tools exist to minimize the learning curve. For example, there are HTML editors such as FrontPage and Dreamweaver, as well templates that give you the essential building blocks to work with. The design process is a critical stage and one that weighs heavily on the final product. All it takes is a simple mishap to cause compatibility issues for mail readers that already have a difficult time rendering HTML.