Improve your Business with Social

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Today it is difficult to find a company without a Facebook page. But if you only post to social media accounts once or twice a month and do nothing else, you're doing it all wrong. Social media marketing is more complex than it seems!
In this article, we are going to show you exactly how you can define your strategy and concretize your promotion efforts on social networks. Let us begin!
Why is social media marketing so important?
Before we talk about how you can effectively market your website on social media, let's discuss why social media marketing is so important.
First of all, almost everyone is on social media. Consumers, on average, use social media for a whopping 2 hours and 15 minutes each day; and much of that time is spent interacting with brands.
What do you think will happen if you are not on social media and your competition is? That's right, you will lose the opportunity to reach buyers and they will go to your competition.
In addition, social networks also allow you to amplify your marketing messages by taking advantage of your clientele.
Remember the stat above: those who have positive interactions with a brand on social media are 3 times more likely to recommend that brand to their friends and family.
In that sense, do not underestimate the power of 'word-of-mouth recommendations. It is true that you can count all your qualities and tell your clients how much value you bring but when one of your clients steps forward and endorses your brand, it is much more convincing.
Social networks or PPC
Two questions that we are frequently asked are the following: is it more effective to focus on social networks or on PPC? And if you already have PPC advertising, is it still necessary to invest time in defining a social media strategy?
For beginners, PPC stands for Pay-Per-Click and refers to paid advertisements, such as Google AdWords and Facebook ads.
Now, coming back to the question about social networks or PPC, the answer is a resounding yes.

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Created on Jul 14th 2022 15:48. Viewed 264 times.

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