How does starbucks make money?

by Marketing Trends Business
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Starbucks is one of the most recognizable and popular coffee chains in the world. While the company's primary focus is on coffee, it is not the only product that Starbucks sells. Over the years, the company has expanded its menu to include other beverages and food items, with a variety of options available to customers. However, the question remains: does Starbucks make more than just coffee?

At the core of Starbucks' business model is coffee. The company sells a variety of hot and cold coffee drinks, including lattes, cappuccinos, Frappuccinos, and more. Coffee is such an important part of Starbucks' brand that the company has its own brand of coffee beans, available in stores and online. However, while coffee is the primary focus of Starbucks' business, it is not the only product that the company sells.

Starbucks has expanded its menu to include other beverages, such as tea and fruit juice. The company offers a variety of tea-based beverages, including hot teas, iced teas, and tea lattes. In addition, Starbucks also sells refreshing beverage options such as smoothies, lemonades, and iced drinks. These non-coffee options make up a significant portion of Starbucks' total revenue.

Food is another aspect of Starbucks' product line. The company sells a variety of food items, including pastries, sandwiches, and salads. With more and more people looking for healthy food options, Starbucks has also created a range of protein boxes and light bites options. The food items on the menu are specifically designed to complement the beverages, making the overall experience more enjoyable for the customer.

Starbucks has also moved into the retail space, selling a variety of merchandise items online and in-store. From mugs to tumblers, coffee brewing equipment, and drinkware accessories, the company sells retail items related to coffee and other beverage drinks for customers to use at home. These merchandise items tie back into the overall Starbucks experience, providing custom

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Created on May 5th 2023 14:38. Viewed 111 times.


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