fashion collaborations

by Marketing Data Consumer Trends

ench fashion designer, creative director and creative adviser of Mugler. In the 1970s, Mugler launched his eponymous fashion house; and quickly rose to prominence in the following decades for his avan

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In 1978, he opened his first Paris boutique at the Place des Victoires in the 1er Arrondissement and rapidly gained attention as among the most extreme of the Fall 1978 broad-shoulder brigade of designers, with a penchant for mid-20th-century sci-fi themes and exaggerated 1940s-50s-style glamour marked by sharply constructed tailoring. He used exclusively Maud Frizon footwear in his late seventies-early eighties women's collections, the most influential shoe designer of the period. At the same time, Mugler launched a fashion collection for men. He would continue into the following decade with his 1940s-style shoulders on 1950s-tailored suits amid retrograde Wagnerian showmanship.

During the 1980s and 1990s Mugler became an internationally recognized designer, often grouped with his friends Claude Montana and Azzedine Alaa but known especially for his shapely suits, and his collections garnered much commercial success. Except for a couple of sedate salon presentations in 1986 and 1987 (when he also reduced his shoulder padding), his fashion shows were extravagant affairs held in arena-like environments and the collections associated with them had themes,sci-fi themes in the late seventies,celestial themes later, a 60s theme one season, an Africa theme another, a vampire-devil theme the next,and an aquatic theme the next,with ongoing creative motifs that would span multiple collections, like his late-eighties inclusion of garments and accessories modeled after the tailfins and chrome trim of 1950s U.S. automobiles,most recognizably 1959 Cadillacs.

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