Your Product’s Packaging Design Can Have a Telling Impact on its Sales

by Samuel Coleman For business

Packaging rules the world in every sense of the term. For instance, your odds of landing a job will depend more on how you present yourself (read packaging) rather than your academic or professional qualifications. The same principle holds in all other spheres of human activity. And when it comes to promoting a product or service, packaging is everything. When shopping for any product, you instinctively and automatically decide to purchase a particular brand because of its packaging design. So, it’s not surprising that the most popular products or services are not those that are of the best quality but those that are packaged in a manner that catches your fancy and appeals to your sense of aesthete. So, cutting-edge Product Packaging Design accords exclusivity to a product in a way that the casual customer or shopper ends up purchasing it as the person’s attention is transfixed on the same.

In other words, your product’s packaging should be such that it can arrest the attention of your target segment. The packaging design should also take into account the product’s composites or contents and their qualities that’ll arouse the customer to the extent that he or she ends up buying the product. In today’s highly competitive business and commercial environment, your product is competing with thousands of other similar products for catching the prospect’s (the shopper or consumer) attention. Needless to say, the attention span of almost all consumers belonging to your target segment is very short. So, your product has just got a couple of seconds to work its magic upon the unwary customer. And this is where your product’s packaging design will decide its fate i.e. whether it’ll be ultimately be selected by the customer over other products. What are the essential elements of Product Packaging Design? Firstly, the presentation or rather the style of presentation is important. Your product should as good as it really is. The customer should be convinced the content(s) is/are as superior as the packaging. Secondly, the designing should be unique and quite removed from the designing styles of other products in its category or genre.

Your product’s designing should have that surprise element that completely floors the customer. Thirdly, the colors that you use for your product’s package should be in sync with its type or nature. If you’re selling food processing items, then using realistic colors that resemble the actual look of the items would be par for the course. Fourthly, the typeface you use should send the right vibes to the customer. So, no matter whatever typeface or font you choose for your product’s description must stir up different emotions. The wording or phraseology also has a vital role to play. Mundane description will scare the customer away. The phrasing should be such that the customer will feel that the product will add value and gel with his or her lifestyle. Finally, the name of your product should have a recall value. These elements of product packaging apply to all commercial segments including food & beverage, fashion, social media, sport goods, playthings, technology, tobacco, healthcare, automobile, education, and so on and so forth.

Resource

The author of this article has an extensive experience of product design industry. He follows the various technical fields of designing and packaging, especially in the field of Singapore Design Agency & Graphic Web Design.