WORLD OF DIGITAL MARKETING

by Puja Gupta SEO Professional

Onset of internet marketing has dramatically twirled the technologies in order to lure consumers, making a pertinent market place in the sphere of web development Services. With social media channels, plethora of companies are wallowing, investing good deal of money to make aesthetic websites and wow customers.

It is believed that sharing images, info graphics on behemoth networking platforms like Facebook, Twitter has always the conspicuous effects on consumers in internet marketing. Internet marketers and eminent ad agencies always lay much emphasis on visual media using TV, hoardings, billboards and plethora of other media. Industries make this as a medium to analyze the current trends in consumer buying behaviour that can bring radical transformation in digital marketing sphere.

Well, anything you share has to be picture perfect. Since, marketers are experiencing centrifugal growth that imprints strong visual effect in the heads of customers. The gigantic advertising brands have redefined the strategy and proliferated their revenues to make a strong foothold in the industry for the seamless success.

How visual content translate ideas?

Infographics

It is believed that visuals are processed 60,000X rapidly in brain than any other text. Over 90% of information transmitted to the brain is visual. Companies that convey the message using infographics drives an average of 12% customer traffic than those who don’t. Enticing visual content drives engagement, keeping consumer connected.

Before you trigger publishing the infographic, make sure you have all the facts and figures collected with the right message to you aim to communicate to target audience. Sharing the informative and vividly clearmessage is the notion that will serve your purpose.

Video Sharing

The soaring popularity of YouTube is conspicuous ever since it was released. Marketing industry believe to keep their consumer hooked with the power of video –sharing. According to the findings, it was found that over 60 hours of videos are uploaded every minute on YouTube.com. To the astonishment of many, viewers spend 100% more time on pages with videos on them. Companies capitalise the plethora of opportunities to reach out to masses with the power of video-sharing.

Consumer Social-networking Consumer likes and shares if he sees eye-popping content. Consumer’s active engagement on social networking sites can do wonder. Consumer is hooked to Instagramming , Facebooking today and build a fast social following. Social media users post images, visual content, fun videos that are targeted to advertise a corporate brand. Social media networking continues to accelerate the influence and remains a lucrative hub on Smartphone. Majority of the companies would put in efforts to capitalize opportunities to design more products in the mobile sphere in years to come.

If Content is a king, then it certainly rules

Posting the plain article and blog content is not sufficient. Internet marketers are realizing the importance of publishing the creative yet catchy content that can appeal to the masses. Companies today rely on SEO content web writers who could write the business ideas professionally and translate the strategies. With Web Development Services India, companies can leverage the opportunity to stay ahead and boost their SERP ranking.

If we talk about volume, over 27 million of content pieces are shared each day. Businesses will continue to score out the fierce competition and keeping their consumer socially connected with the power of content.

Perhaps, the social media networking is level playing field for every contender. Companies strive hard to keep pace with technology changes and bring revolution in ways they target the consumer with social media channels.