WORD OF MOUTH AND SOCIAL MEDIAby agha raza agha
Any social media marketing agency is aware that social media has
rewritten marketing methods and theories. Technology has enabled online
marketing and marketers are moving towards this tool faster than ever. When we mention
selling online we mean E-Commerce but when we refer to using Social Media
Channels for marketing purposes we are essentially referring to advertising and
marketing to customers through the different platforms offered by the social
As there are many platforms
available on social media, marketing becomes quite important and easy
compared to other mediums and every digital
agency in Lahore realizes that.
Use of quantitative tools like
Ratings, Recommendations, Reviews and as well as other scoring methods like
voting etc. are highly favorable in engaging the consumers as well as getting
to know what they think about you and your products and such feedback can be
highly valuable to any digital marketing
If you look at the way that we all
behave while deciding to buy any product, you will see that invariably we wish
to check with friends and family first, especially with someone who has the
knowledge of the product or has used the product in the past to know how their
experience was. In marketing language, we call them influencers.
In the case of Social Media
Channels too, innovative options of Rating, Voting, writing Reviews and
Recommendations are in trend. You can check out the various websites and
channels and see the various kinds of options that are available for
recommending a product to other consumers.
Recommendations from anyone who
has previously used the product carries a lot of weight. From another view
point, the number of recommendations could mean a higher rating too. When
people start to recommend your product and are ready to make their opinion
known, you are building a community of people who are showing their loyalty
towards you as the customers, which encourages your potential consumers to buy
the product and see for themselves.
Recommendations can send out the
right message to potential consumers. When the community speaks of your
product, it shows well on your part and adds weight to your online presence you're your reputation as well.
All product catalogs and online
selling sites provide recommendation options as a standard tool these days, while
many other sites offer voting options. Voting can be used in place of rating or
recommending a particular product and one can also use description based voting
Those who are still learning
about Social Media Channels and marketing will also do well to know that there
are several digital marketing agencies
and professional content providers who will be willing to write reviews and
recommendations etc. on a commercial basis. Using such methods to increase the
ratings and reviews will not pay in the long run for the user community is
smart enough to realize the same in no time. The paid content can easily be
detected by an experienced person. But still, if you want people to know about
your product, this method is just fine. So, it's alright to use the tool for
awareness and try to make quality products so the consumer is genuinely happy
and you are spared of investing so much money on rather fake reviews.
Created on Feb 10th 2020 01:30. Viewed 404 times.