Will Fresh Website Content Help Your SEO?

by Natalie W. Freelance Writer and Researcher

As a business owner, there are many things which run through your mind on a daily basis, but does the dilemma of uploading fresh content to your website ever spring to the forefront of your mind? If you’ve ever worked alongside a marketing agency or a digital marketing expert, then you’ll be aware of the saying “content is king”. Almost anyone who has come into close contact with these people will have heard the saying on more than one occasion, but not everyone is familiar with its longevity or origin.

It should come as no surprise that the expression was coined and popularised by Bill Gates in an essay he wrote back in 1996. In the two decades which have passed since, this essay has been published on Microsoft’s website, which many professionals have altered, updated or reworked to suit their present moment. In a perhaps incredibly telling example, many SEO experts have since modified the phrase to emphasise the need for fresh website content.

Building Followers With Updates and Engaging Content

Internet users value fresh and new content, so they prefer to visit sites which feature constant content updates about whatever matters the most to them as an individual. If you want to attract and retain visitors to your website, then you must offer something which offers value in the form of engaging, interesting and frequent content. When it comes to building a loyal audience who visit the site on a regular basis, this is vital as they may perhaps visit the site numerous times per day. It is important to remember that visitors feel that the content they find on your site won’t be available anywhere else they may visit. If you struggle to find time to regularly update the content on your website, or need further expertise, then get in touch with a digital agency Manchester based.

Search Engines Seek Out and Index New Content

Each one of the major search engines relies on web crawlers and bots to identify and index new content which can be included within their search results. It is an established fact that a website’s search engine ranking position will have a huge impact on the number of visitors which it attracts, so these rankings are constantly updated through this indexing process. As more content is indexed from the site, then the site’s ranking is more likely to improve its position and prominence amongst readers.

Fresh Content and Keyword Optimisation

Even with the algorithms that Google and other search engines continue to use, proper keyword optimisation continues to be an important component when it comes to SEO. Ask any reputable SEO agency, such as Red Cow Media, and they will tell you the same. Keyword stuffing is no longer rewarded in the way it once was, which is why it is important that your website’s keywords organically and regularly appear within the new content you post on your website. When you publish new content, you are creating opportunities to utilise organic keyword optimisation which will be rewarded with improved ranking positions in search results.