Why should I use videos for marketing?

In order to turn your business into a six-figure brand, it is important to use video marketing in your business. One of the best reasons to make or add video on your website is that it's quick and easy. You can connect with a lot of people in a short amount of time. We all know that people will prefer to watch two or three minute’s video rather than taking 20 or 25 minutes to read an article.  Through videos, you can get your point across so much quicker than you can in an article.

It's really easy, quick, and simple to create videos for your business. Once you have created the video you can market it on YouTube or whatever platform you're using. You can also put it on your blog post then share your blog on Facebook, Twitter, LinkedIn or any other social media that you might use in your business. 

3 major reasons why should you be using videos for marketing your online business

Search:  This is hands down, the most valuable part of making online video content and of course I'm talking about making YouTube content because YouTube is owned by the biggest search engine in the world. If you think about your own habits, on YouTube generally, you’re coming here because you want to find the answer to a problem. YouTube ranks videos by how well they answer people's problems that they're searching for.  So, make sure that its quality content.

Reach:  If you want immediate eyeballs on your content, make a Facebook video or upload a video directly to Facebook and that's what's known as native Facebook video as opposed to posting a YouTube link or a Vimeo link. If you post a native Facebook video or upload a native Facebook video you will get two times the reach and seven times the engagement because of how Facebook's algorithm works. The video is the top performing kind of content on the platform, it doesn't have to even be fancy, and you can shoot as you go. It’s not about search on Facebook, it's about virility and emotional response to your video. So create content that's going to engage your audience in a real way and in an interesting way.

Authority:  if you're willing to go on camera or go on live video and talk about your industry or your area of expertise it makes you look like an authority on the topic. It's way different than just writing a blog post or posting a tweet. You're actually putting yourself on camera and with your audience; it builds a level of trust. Best video marketing services skill is to stick to your niche, to the topics that your audience and your target audience wants to know about, you’re going to show up everywhere they're looking.

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Created on Oct 13th 2017 05:23. Viewed 190 times.

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